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7 / 28 / 2011

7 Interesting Social Media Tools That You May Have Never Heard Of


Sharing and contributing are obviously essential parts of social media success.  However, there are hundreds of tools out there that can help you in your social media endeavors.  Whether it be measurement, organization, or visualization, tools can put you an inch closer to social media engagement.

*Image courtesy of socialmediaonline.com


Almost everybody has heard of Klout, Tweetdeck, and Peerindex; my goal here is to bring you 7 interesting (and free!) social media tools that you probably haven’t heard of.  Here we go:



Measurement of social media involvement 


Designed by @dacort, TweetStats is a Twitter measurement tool that enables you to see your Twitter involvement.  From your aggregate daily tweets to your tweet density (when you send the most tweets throughout the day), TweetStats is filled with great visuals and insight into how involved and consistent your social media endeavors are. 




Content topic and network  visualization 


This tool allows you to visualize a “spider-web” of your most connected users, mentions, and topics on Twitter.  It also allows you to explore further and further out on the “spider-web” to see other’s connections and topics. 




Content organization 


Ok, so this may not be a generally unknown tool (it ranks in the top 2,000 for traffic according to Alexa).  But those who don’t know it need to jump on the bandwagon.  NetVibes is a dashboard tool that allows you to keep all of your incoming content organized.  You can customize a dashboard that contains all of your social media feeds, along with the news outlets you wish to keep up on. 




Content facilitation and                creation 


This is a new social media platform that allows you to create and tell a story from contents of the social web.  For example, you can integrate YouTube videos and Tweets into a story to convey a message. 




Campaign management 


CoTweet is an enterprise social media campaign tool that allows numerous social media managers to partake in the effort by assigning certain “tasks” or “time-periods.” 




Research and organization 


This tool allows you to find and store interesting (and generally long) articles that you would like to read later.  This works great on mobile devices when you would like to read content but don’t have an internet connection. 


Evernote Clipper Web organization An easy and efficient way to keep all of the sources and content you come across on the web organized and clean.  There is even a toolbar extension that allows for easy additions.


Well, there it is. Just 7 of hundreds of interesting social media tools that are out there. Please feel free to comment or share your experiences with any of these, or tell us about any other tools that are hidden gems out there. While you’re at it, don’t hesitate to follow me on Twitter or connect with me on LinkedIn.


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