What is a Marketing Dashboard?
To paraphrase Stephen Few of Perceptual Edge, a marketing dashboard is “A visual display of the most important information needed to understand and manage one or more marketing metrics which fits on a single computer screen so it can be monitored at a glance.” So why doesn’t every marketer want one? read more »
Products – women love products! And I’m talking beauty related products. Some of us (Cristene) are fabulous at finding retailers that will cater to our girly needs and give us samples of new products. In October the ladies of Covalent went to Barneys in Chicago and were able to experience luxury in a welcoming environment (honestly ladies, go to Barneys). We all walked away gorgeous, happy with our purchases and of course with samples. When we met the men of Covalent later for a fun team building night, they gave their compliments.
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