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1 / 23 / 2012

Making Your Marketing Department Resolution: The Year of the Dragon

 

Happy Chinese New Year! This is always a fun time in our house. We talk about our Chinese zodiac animal, the kids look forward to their lucky money and we always eat Chinese food.  If you are not familiar here is a very quick overview:

  • Lucky Money – this is given to the unmarried members of the family, by the older, wiser, married members of the family. The quantity ends in an even number and the money has to be brand new. As the title indicates, the money is lucky!
  • Chinese Zodiac Animal – The Chinese calendar is 12 year calendar with an animal aligned to each year.  Whichever animal is ruling when you are born is assigned to you and dominates your personality traits. 2012 is the year of the dragon. Since the dates don’t conform to our traditional calendar, you can’t trust those restaurant menus you see.  (Link below to find your actual date)

I am a dragon, so the myth says this should be a good year for me.   Just as our household excitement is building, it might be an interesting exercise to view your marketing department through a new lens:

  • Can you identify your current Chinese animal, as a department? What are your department’s personality traits? How do you work together?
  • Which animal would you like to be?

Unlike the individual that is assigned an animal based on their birth year, a marketing department can transform into the animal they want to be. Most cultures believe that animals are great totems and help humans rise to another dimension in life (this is firmly believed in many Native American Indian tribes). Bring your team together and make this fun. Have everyone vote on the Chinese animal they would like the marketing department to embody, once the voting is complete, send a picture to everyone to help keep that visual representation of the traits to embody. Lastly, give everyone lucky money. It could be as simple as a brand new dime, but the representation of the new money is luck for all of you for a wonderful 2012.

Animal Description: (want to know your specific animal based on your birthday?  Click here)
Rat People born in the Year of the Rat are noted for their charm and attraction for the opposite sex. They work hard to achieve their goals, acquire possessions, and are likely to be perfectionists. They are basically thrifty with money. Rat people are easily angered and love to gossip. Their ambitions are big, and they are usually very successful.
Ox People born in the Year of the Ox are patient, speak little, and inspire confidence in others. They tend, however, to be eccentric, and bigoted, and they anger easily. They have fierce tempers and although they speak little, when they do they are quite eloquent. Ox people are mentally and physically alert. Generally easy-going, they can be remarkably stubborn, and they hate to fail or be opposed.
Tiger Tiger people are sensitive, given to deep thinking, capable of great sympathy. They can be extremely short-tempered, however. Other people have great respect for them, but sometimes tiger people come into conflict with older people or those in authority. sometimes Tiger people cannot make up their minds, which can result in a poor, hasty decision or a sound decision arrived at too late. They are suspicious of others, but they are courageous and powerful.
Rabbit People born in the Year of the Rabbit are articulate, talented, and ambitious. They are virtuous, reserved, and have excellent taste. Rabbit people are admired, trusted, and are often financially lucky. They are fond of gossip but are tactful and generally kind. Rabbit people seldom lose their temper. They are clever at business and being conscientious, never back out of a contract. They would make good gamblers for they have the uncanny gift of choosing the right thing. However, they seldom gamble, as they are conservative and wise.
Dragon People born in the Year of the Dragon are healthy, energetic, excitable, short-tempered, and stubborn. They are also honest, sensitive, brave, and they inspire confidence and trust. Dragon people are the most eccentric of any in the eastern zodiac. They neither borrow money nor make flowery speeches, but they tend to be soft-hearted which sometimes gives others an advantage over them.
Snake People born in the Year of the Snake are deep. They say little and possess great wisdom. They never have to worry about money; they are financially fortunate. Snake people are often quite vain, selfish, and a bit stingy. Yet they have tremendous sympathy for others and try to help those less fortunate. Snake people tend to overdo, since they have doubts about other people’s judgment and prefer to rely on themselves. They are determined in whatever they do and hate to fail. Although calm on the surface, they are intense and passionate.
Horse People born in the Year of the Horse are popular. They are cheerful, skillful with money, and perceptive, although they sometimes talk too much. They are wise, talented, good with their hands, and sometimes have a weakness for members of the opposite sex. They are impatient and hot-blooded about everything except their daily work. They like entertainment and large crowds. They are very independent and rarely listen to advice.
Goat People born in the Year of Ram are elegant and highly accomplished in the arts. They seem to be, at first glance, better off than those born in the zodiac’s other years. But ram year people are often shy, pessimistic, and puzzled about life. They are usually deeply religious, yet timid by nature. Sometimes clumsy in speech, they are always passionate about what they do and what they believe in. Ram people never have to worry about having the best in life for their abilities make money for them, and they are able to enjoy the creature comforts that they like. Ram people are wise, gentle, and compassionate.
Monkey People born in the Year of the Monkey are the erratic geniuses of the cycle. Clever, skillful, and flexible, they are remarkably inventive and original and can solve the most difficult problems with ease. There are few fields in which Monkey people wouldn’t be successful but they have a disconcerting habit of being too agreeable. They want to do things now, and if they cannot get started immediately, they become discouraged and sometimes leave their projects. Although good at making decisions, they tend to look down on others. Having common sense, Monkey people have a deep desire for knowledge and have excellent memories. Monkey people are strong willed but their anger cools quickly.
Rooster People born in the Year of the Rooster are deep thinkers, capable, and talented. They like to be busy and are devoted beyond their capabilities and are deeply disappointed if they fail. People born in the Rooster Year are often a bit eccentric, and often have rather difficult relationship with others. They always think they are right and usually are! They frequently are loners and though they give the outward impression of being adventurous, they are timid. Rooster people’s emotions like their fortunes swing very high to very low. They can be selfish and too outspoken, but are always interesting and can be extremely brave.
Dog People born in the Year of the Dog possess the best traits of human nature. They have a deep sense of loyalty, are honest, and inspire other people’s confidence because they know how to keep secrets. But Dog People are somewhat selfish, terribly stubborn, and eccentric. They care little for wealth, yet somehow always seem to have money. They can be cold emotionally and sometimes distant at parties. They can find fault with many things and are noted for their sharp tongues. Dog people make good leaders.
Pig People born in the Year of the Pig are chivalrous and gallant. Whatever they do, they do with all their strength. For Boar Year people, there is no left or right and there is no retreat. They have tremendous fortitude and great honesty. They don’t make many friends but they make them for life, and anyone having a Boar Year friend is fortunate for they are extremely loyal. They don’t talk much but have a great thirst for knowledge. They study a great deal and are generally well informed. Boar people are quick tempered, yet they hate arguments and quarreling. They are kind to their loved ones. No matter how bad problems seem to be, Boar people try to work them out, honestly if sometimes impulsively.
 

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