I am excited to say Covalent Marketing is in our fourth year sponsoring the Aprimo Marketing Summit (AMS). I am equally excited to connect with marketing thought leaders and colleagues at the Aria Resort in Las Vegas, Nevada. It’s interesting to have a marketing conference in Las Vegas, since we always have to place bets on the success of our marketing efforts, and different people have different tolerances for when to go all in. However, AMS12 won’t make you gamble with your time – the speakers are well worth it.
With Dan Health, author of Switch, Porter Gale, VP of Marketing at Virgin America and Scott Bedbury, the guru behind the Nike “Just Do It” campaign, you know you’re going to get some great critical thinking. However, at the heart of AMS is a user conference; it’s a time to share marketing hits – and even misses with each other, while building your Aprimo knowledge. An addition to the online agenda PDF this year, is a row under the breakout session title that describes whether the session is appropriate for a beginner, intermediate or advanced Aprimo user. Every year the users of all levels attend the summit and this will be a great tool to get the most out of your breakout sessions.
Everyone attending the summit is working in the time of what Forrester is calling “The Age of the Customer”. Mass marketing is dead. It actually died long ago, but some marketers are not fond of admitting it and one marketer crying it from the rooftops is Seth Godin. He was an AMS 2011 keynote speaker and in his book “We Are All Weird” he says that consumers are rich- they are empowered by the wealth of information at their finger tips.
If you want to read the case he makes, as well as learn about integrated messaging, better automation and omni-channel marketing, come by and visit us. We are giving away copies of Seth’s book, until we run out. Covalent Marketing is excited to be providing this book to AMS attendees. Come by and visit us at the booth in the product pavilion. If you are going and you want us to save you one – send a tweet to me at @coreiner – and I’ll put one aside for you.