Archive for May, 2012

5 / 28 / 2012

Donors Choose: “You Khan Do It – We Can Help”

 

I am huge fan of DonorsChoose.Org – I participate actively in choosing classrooms and projects to help.   I like math and science projects, but certainly have not confined myself to them.   However, since I am lucky enough to work for a company that actively supports teachers who support better educational experiences, I searched to choose this month’s Covalent-sponsored project in something that we at Covalent truly believe. read more »

5 / 17 / 2012

CrossFit: a New Model for Testing Organizational “Fitness”

 

Lately, some of you may have heard me talk (obsess) about CrossFit.   For those of you who’ve only seen the Reebok commercials, let’s start with what CrossFit is: “constantly varied, high intensity, functional movement,” with the stated goal of improving fitness (and therefore general physical preparedness), which it defines as “work capacity across broad time and modal domains.” Thanks Wikipedia.

That’s an interesting definition, no?  Let’s look at it: read more »

5 / 14 / 2012

What Are You Trying to Do: Train or Educate?

 

For over 10 years in my career I have been trained. New employee training, how to submit expenses training, new software training; you name it and I have gone through it. Additionally I have given marketing software training and built custom training materials. I now fully admit that I have been blind. I honestly thought that the training I was receiving or giving was efficient in its delivery method. Over the past 4 months my view of training has begun to change and I am now taking a cerebral look at providing education over training. read more »

5 / 11 / 2012

Handle It: Why Twitter Handles Belong in Your Database

 

(Note: B2B Marketers, this is most especially to you)

To a new generation email feels old and even “outdated.”  However, for many years now, email is the medium by which companies communicate from a digital perspective (more broadcasting that communicating, but I’m being aspirational).  Customers are all too familiar with it.  They can’t seem to put down their mobile devices or tablets long enough to lose their attraction to it, checking and sending email with friends and coworkers.  Clearly, despite some peoples’ desire to have email pass on to the great “old media bucket in the sky,” it remains.  I hear companies still talking about collecting email addresses so that they can communicate with customers to market a promotion, handle customer service issues and track product shipments, etc…so why aren’t companies talking about collecting a Twitter handle? read more »