Archive for August, 2012

8 / 31 / 2012

Humans and Electrons – The Case for Selectivity

 

Let’s start the day with a bit of science.

Photo credit xkcd.com

One of the biggest problems with looking at atomic structure is that electrons are shy. Similar to some tribes written about in National Geographic, they don’t like having their picture taken. They swarm about in a cloud of negatively charged energy, and then radically change their behavior the second someone tries to observe them (the jerks). read more »

8 / 28 / 2012

The Modern CMO – Describing her competencies

 

Who is the Modern CMO?  Well, you, we hope.  As part of the development of our MKT_Innov8 Study, we developed a perspective on the competencies marketing innovation requires, but we also felt strongly that we needed some better definition of the competencies for the modern CMO as well.   read more »

8 / 27 / 2012

Design Innovation vs. Typhoid

 

When incorporating new systems and software into their day-to-day operations, it is not uncommon for organizational end users to take what they were given and just run with it. Like the Oklahoma Land Rush, a user base is unleashed and bravely races off gloriously to who-knows-where, laying claim to various corners of the new territory (truly new in this case, as opposed to the metaphorical one), only to build shoddy dwellings and start shooting each other over turf wars once they get there. Also, the CMO just came down with typhoid. This is where my metaphor falls apart. read more »

8 / 22 / 2012

Yo Gabba Gabba and Contact Optimization

 

Yo Gabba Gabba was playing on my television the other day. It is not normally a show that would be on at my house, but I was hanging out with an adorable 3 year old, and it happens to be one of her favorite shows. I did not think I would be a fan, but that show has some excellent lessons.* These are lessons that I think a lot of people forget about, including marketers. read more »