Author Archive

6 / 22 / 2012

Donors Choose Project – June 2012


“When I was a kid . . .” Words I thought I would rarely, if ever, utter to my own children after hearing about “walking uphill to school both ways in the snow” from my parents.  Well, being the father of an 9 & 11 year old, I found myself sharing” insights” from my childhood:  “Cartoons were only on Saturdays . . .we had to come home when the streetlights came on . . .we could just go up to friends door and ask if Tommy could come out and play.”  read more »

1 / 31 / 2012

Aprimo Marketing Summit: It’s Vegas, Baby


The spectacle of it all, the lights, the glitz, the glam, the shows, the tables, great golf courses, fine dining.  For a few brief days, in the center of it all, there is a gathering of very bright and innovative people discussing best practices and efficiencies around marketing automation.  Keying on the enthusiasm of Liz Kaufman’s blog post last week, Covalent Marketing will be a sponsor at the Aprimo Marketing Summit 2012 in Las Vegas for the 4th year.  Being a recent addition to the Team at Covalent Marketing, I am extremely excited to be a part of the AMS this year.  I am looking forward to the attending the sessions, learning and sharing.  At these types of events, I always like hearing how marketing creativity and the innovation drive success stories.  Marketing is both science and craft.   The Aprimo Suite affords both the scientist and craftsmen the proper tools to create impactful and innovative approaches to meet business demands. read more »