Author Archive

2 / 4 / 2016

The Methodology of Project Chickentown


In my spare time over the past couple of weeks, I have been working on a venture at home, which my family has dubbed, “Project Chickentown.” I built a coop for our chickens last year, but that didn’t stop our French bulldogs from constantly terrorizing them through the coop fencing. This was a problem since unhappy chickens don’t lay many eggs and we would have to secure the dogs before letting the chickens out of their coop. This was also a major hassle because when it was time to let the dogs out, herding 20+ chickens into a coop becomes a test in patience and stamina. In an eggshell, I have set out to create a dog-free sanctuary for our 22 chickens where they can happily roam before retiring to their chicken hotel on their own. read more »

11 / 3 / 2015

Look to the Cloud!


A few years ago, the vision of computing began its steady ascent to the cloud and with great reason. The continuing increase in internet speed/bandwidth, significant advancements in computer processor technology, maturity of virtualization management systems, and overall affordability of respective hardware platforms, act as catalysts towards the push to the cloud. Aware of this technological evolution, Covalent Marketing performed extensive research and became early adopters, creating a home for advanced training and the ability to demo marketing technology environments. read more »

8 / 12 / 2015

The Tire Pressure Rule


Having witnessed many internal IBM EMM implementations and sizing exercises, I’ve seen organizations either go full overkill or be Scrooges while spec’ing out their marketing platform infrastructure. Many sizing outcomes were usually based on the production system execution load statistics at a given point in time. Sizing in this way ultimately resulted in poor system performance and or overall high system ownership costs.  This can be easily avoided by following, what I call, the tire pressure rule. read more »

9 / 4 / 2014

One Size Certainly Does Not fit All


One Halloween season years ago, being the procrastinator that I am, I ran into one of those seasonal Halloween gag stores to pick up a costume for the company party that same night. I grabbed a werewolf mask that was labelled “One size fits all” without trying it on, in addition to, an XL werewolf costume. I had to escape the crazed mob of last minute shoppers if I was going to make the party in a decent time. Little did I know, maybe it was denial, but my head is ginormous and that “One size fits all” mask didn’t include the Jasper size parameters. Long story short, I made it to the party as a banana (a cheap costume I still had in my closet, thank goodness.) read more »