Author Archive

4 / 11 / 2014

Removing Duplicate Menu in UMO Post Upgrade


We at Covalent Marketing have performed a lot of IBM Unica upgrades over the years, including the popular upgrade of IBM Marketing Operations. In my experience, a common phenomenon tends to occur after a successful upgrade of the IBM UMO module: double menu items in the tool bar! In the past, you would have to execute specific command line syntax via the included Configuration Tool (configTool) to remove these duplicate menu items. Lucky for us, experience has shown that there is actually an easier way to do it through the user-friendly Platform interface! This video will show you exactly how it’s done.  read more »

2 / 10 / 2014

Rebranding the IBM EMM/Unica Login Screen


In my years of implementation experience, I’ve noticed the growing trend of organizations and their interest in changing how IBM Unica/EMM looks to their users. From company logos on toolbars to custom login screens and navicons, these minor aesthetic changes really help integrate IBM’s MRM suite into corporate intranets. These changes also help with user adoption especially if the company logo is the first thing seen upon login. There are those who say that the IBM EMM/Unica login looks generic and just want to spice it up. read more »

10 / 24 / 2013

Safety First! DonorsChoose Project October 2013


Science was the class that brought the inner geek out of my soul. It was always my favorite subject (next to art) since it exposed me to the building blocks of the universe in such a colorful and intriguing fashion. What made science exciting was the opportunity to actually get down and dirty to run experiments and gather test results in a controlled lab environment. read more »

7 / 17 / 2013

I can’t get NO! Satisfaction..!


Does this verse ring in your ear every time you hear or read the words “Customer Satisfaction”?  If that answer, as a marketer, is YES (and it is far too common), then maybe you need to ask the right questions as to why your customers feel that way.  Customer Satisfaction is a crucial metric that should not be overlooked, and one that will help determine future success. read more »