Author Archive

8 / 12 / 2015

The Tire Pressure Rule


Having witnessed many internal IBM EMM implementations and sizing exercises, I’ve seen organizations either go full overkill or be Scrooges while spec’ing out their marketing platform infrastructure. Many sizing outcomes were usually based on the production system execution load statistics at a given point in time. Sizing in this way ultimately resulted in poor system performance and or overall high system ownership costs.  This can be easily avoided by following, what I call, the tire pressure rule. read more »

9 / 4 / 2014

One Size Certainly Does Not fit All


One Halloween season years ago, being the procrastinator that I am, I ran into one of those seasonal Halloween gag stores to pick up a costume for the company party that same night. I grabbed a werewolf mask that was labelled “One size fits all” without trying it on, in addition to, an XL werewolf costume. I had to escape the crazed mob of last minute shoppers if I was going to make the party in a decent time. Little did I know, maybe it was denial, but my head is ginormous and that “One size fits all” mask didn’t include the Jasper size parameters. Long story short, I made it to the party as a banana (a cheap costume I still had in my closet, thank goodness.) read more »

4 / 11 / 2014

Removing Duplicate Menu in UMO Post Upgrade


We at Covalent Marketing have performed a lot of IBM Unica upgrades over the years, including the popular upgrade of IBM Marketing Operations. In my experience, a common phenomenon tends to occur after a successful upgrade of the IBM UMO module: double menu items in the tool bar! In the past, you would have to execute specific command line syntax via the included Configuration Tool (configTool) to remove these duplicate menu items. Lucky for us, experience has shown that there is actually an easier way to do it through the user-friendly Platform interface! This video will show you exactly how it’s done.  read more »

2 / 10 / 2014

Rebranding the IBM EMM/Unica Login Screen


In my years of implementation experience, I’ve noticed the growing trend of organizations and their interest in changing how IBM Unica/EMM looks to their users. From company logos on toolbars to custom login screens and navicons, these minor aesthetic changes really help integrate IBM’s MRM suite into corporate intranets. These changes also help with user adoption especially if the company logo is the first thing seen upon login. There are those who say that the IBM EMM/Unica login looks generic and just want to spice it up. read more »