Author Archive

4 / 29 / 2016

Cynic to Salesman – IBM Digital Marketing University


I attended my first IBM Digital Marketing University (DMU) on April 26th 2016 in Los Angeles. This IBM DMU was all about IBM Marketing Cloud. Being certified in Silverpop Engage (which is the core of IBM Marketing Cloud), I had the “what could they tell me that I already don’t know” mentality coming into this event. Case in point, my expectations weren’t very high and I was already thinking about the traffic on my journey home. Poor mindset to start a Tuesday morning, I know, but things changed once the buzz of Personalization started to fill the air. read more »

2 / 4 / 2016

The Methodology of Project Chickentown


In my spare time over the past couple of weeks, I have been working on a venture at home, which my family has dubbed, “Project Chickentown.” I built a coop for our chickens last year, but that didn’t stop our French bulldogs from constantly terrorizing them through the coop fencing. This was a problem since unhappy chickens don’t lay many eggs and we would have to secure the dogs before letting the chickens out of their coop. This was also a major hassle because when it was time to let the dogs out, herding 20+ chickens into a coop becomes a test in patience and stamina. In an eggshell, I have set out to create a dog-free sanctuary for our 22 chickens where they can happily roam before retiring to their chicken hotel on their own. read more »

11 / 3 / 2015

Look to the Cloud!


A few years ago, the vision of computing began its steady ascent to the cloud and with great reason. The continuing increase in internet speed/bandwidth, significant advancements in computer processor technology, maturity of virtualization management systems, and overall affordability of respective hardware platforms, act as catalysts towards the push to the cloud. Aware of this technological evolution, Covalent Marketing performed extensive research and became early adopters, creating a home for advanced training and the ability to demo marketing technology environments. read more »

8 / 12 / 2015

The Tire Pressure Rule


Having witnessed many internal IBM EMM implementations and sizing exercises, I’ve seen organizations either go full overkill or be Scrooges while spec’ing out their marketing platform infrastructure. Many sizing outcomes were usually based on the production system execution load statistics at a given point in time. Sizing in this way ultimately resulted in poor system performance and or overall high system ownership costs.  This can be easily avoided by following, what I call, the tire pressure rule. read more »