Another year gone and another MRM Quadrant in the books. This is the first time in the last several years that we begin to see some stability. A few years ago, nobody was safe from acquisition. Teradata had purchased Aprimo, SAS had purchased Assetlink, and IBM had purchased Unica – all of whom were leaders in the Marketing Resource Management sphere. This year, however, there has been a calming of the storm and the companies offering these solutions have had the chance to grow both their capabilities and functionality organically. read more »
If we were to go back in time to the 1950’s, business owners would most likely smack us upside our heads! We have the ability to personalize messages to thousands of people through automated systems, create conversations, and report in real-time; yet, we aren’t excited! We need to become more like the business owners of the 50’s – willing to do anything to make personal relationships with customers. read more »
In this edition of Covalent Marketing’s 15 Metrics for Marketing Success, I’m going to talk about Churn. This is one of those metrics in which most marketers find to be quite simple – until you really think about it.
From a purely definitive standpoint, one could define churn as the percentage of existing customers who chose not to do business with you (on some timely basis; week, month, year). For example, a customer churn rate of 10 in a year and you started out with 100 customers, you’re left with 90 at the end of the year. read more »
I am excited and grateful to choose this month’s donation for Covalent Marketing’s ongoing philanthropic effort to support today’s youth and business leaders of tomorrow. If you aren’t familiar, DonorsChoose.org allows you to search projects and donate to classrooms and students in need. Thus far, we’ve had the opportunity to donate to over 15 different classrooms in need! read more »