In this edition of Covalent Marketing’s 15 Metrics for Marketing Success, I’m going to talk about Churn. This is one of those metrics in which most marketers find to be quite simple – until you really think about it.
From a purely definitive standpoint, one could define churn as the percentage of existing customers who chose not to do business with you (on some timely basis; week, month, year). For example, a customer churn rate of 10 in a year and you started out with 100 customers, you’re left with 90 at the end of the year. read more »
I am excited and grateful to choose this month’s donation for Covalent Marketing’s ongoing philanthropic effort to support today’s youth and business leaders of tomorrow. If you aren’t familiar, DonorsChoose.org allows you to search projects and donate to classrooms and students in need. Thus far, we’ve had the opportunity to donate to over 15 different classrooms in need! read more »
23 and Me has been around for a few years now, but I feel like it deserves some more credit. For those unaware, 23 and Me is a DNA analysis service providing information and tools for individuals to learn about and explore their DNA. There are 3 basic steps:
- Order your kit
- Provide saliva and send it back
- Log in and learn about yourself read more »
Marketing processes change. Stakeholders come and go. Before you know it, you’re looking at a completely new Marketing department. These changes, coupled with an ever-evolving and demanding industry, force us to continuously rethink how we go to market. And if you aren’t continuously rethinking the way in which you go to market – you’ve got a fundamental problem. read more »