Author Archive

5 / 22 / 2014

Say “hello” to IBM’s ExperienceOne

 

Last week, IBM released “ExperienceOne” – a newly integrated portfolio of cloud-based and on-premise offerings that help clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices.  This integrated portfolio will fall under IBM’s Smarter Commerce initiative (and was released during the Smarter Commerce Global Summit). read more »

4 / 28 / 2014

The Power of Simple Engineering

 

Enabling the continuous improvement of Marketing Resource Management

So, you’ve bought this fancy new software that’s aimed to increase process traceability, accountability, and speed to market – how many of these bells and whistles can we get firing off at once?  In theory, all of them.  In practice and efficiently?  Well, that’s a harder question to answer…but, let’s go with “less.”  read more »

4 / 25 / 2014

5 Ways You Can use Big Data to Create Better Marketing

 

The team that I work with is well aware of my aversion to using the term “Big Data.”  Outside of the term “literally”, I believe that “Big Data” is the most misused phrase in business today.  Here’s one for you – I literally despise going to a conference and hearing every speaker say the words Big Data just to get a couple of heads to turn (and as soon as he gets their attention, s/he starts talking about how successful their relational database has made their marketing).   read more »

3 / 20 / 2014

Teradata Pulling Away in Gartner’s 2014 Magic Quadrant for MRM

 

Another year gone and another MRM Quadrant in the books.  This is the first time in the last several years that we begin to see some stability.  A few years ago, nobody was safe from acquisition.  Teradata had purchased Aprimo, SAS had purchased Assetlink, and IBM had purchased Unica – all of whom were leaders in the Marketing Resource Management sphere.  This year, however, there has been a calming of the storm and the companies offering these solutions have had the chance to grow both their capabilities and functionality organically.  read more »