Author Archive

4 / 24 / 2014

Park or Plaza? An EMM environment built for users


In a recent TED talk, the New York City planner shed light on the value of public places. In her work over the past decade, she put in a vast amount of effort to create an infrastructure that aligned the city for population increase with systematic improvements of living amenities. Amongst the efforts to support this were multiple initiatives to claim land that hosted nothing of experiential value, and turn it into well-constructed public spaces. Some may think this mission was about the warm fuzzies, but Amanda Burden knew from the beginning that having inviting, detail-centric public spaces added real value to the city. She shows over and over how they create interaction, collaboration, ownership, and pride in areas where some would have believed improvement impossible. read more »

3 / 7 / 2014

Covalent Presents at the Upcoming Teradata Marketing Summit: Getting Real Value out of your Contact History


We at Covalent Marketing are very excited to be presenting at the Teradata Marketing Summit 2014 March 10-13 at the JW Marriott in Los Angeles, CA. We will present on a topic relevant to any company aiming to improve their marketing through Multichannel Campaign Management (MCM) investment – Using Contact History to Create a Competitive Advantage. read more »

3 / 5 / 2014

Technology Imitating Life, Imitating Technology


As you may notice in the upcoming weeks, we at Covalent Marketing are extremely excited to be presenting at the upcoming Teradata Marketing Summit this March. Our presentation will be focusing on utilizing the data in Contact History to become more strategic marketers. (To find out more, come see us in LA!) read more »

2 / 25 / 2014

Networking at the Teradata Marketing Summit


When you are gathered with hundreds of marketing professionals from a wide variety of industries for a week of learning and lunching, what is the first thing you want to do? Talk to them, of course! With the Teradata summit coming up soon, networking should be on the top of everyone’s mind. The way that conventions are arranged, however, doesn’t always lend itself to easily interacting with new people. read more »