Author Archive

3 / 7 / 2014

Covalent Presents at the Upcoming Teradata Marketing Summit: Getting Real Value out of your Contact History


We at Covalent Marketing are very excited to be presenting at the Teradata Marketing Summit 2014 March 10-13 at the JW Marriott in Los Angeles, CA. We will present on a topic relevant to any company aiming to improve their marketing through Multichannel Campaign Management (MCM) investment – Using Contact History to Create a Competitive Advantage. read more »

3 / 5 / 2014

Technology Imitating Life, Imitating Technology


As you may notice in the upcoming weeks, we at Covalent Marketing are extremely excited to be presenting at the upcoming Teradata Marketing Summit this March. Our presentation will be focusing on utilizing the data in Contact History to become more strategic marketers. (To find out more, come see us in LA!) read more »

2 / 25 / 2014

Networking at the Teradata Marketing Summit


When you are gathered with hundreds of marketing professionals from a wide variety of industries for a week of learning and lunching, what is the first thing you want to do? Talk to them, of course! With the Teradata summit coming up soon, networking should be on the top of everyone’s mind. The way that conventions are arranged, however, doesn’t always lend itself to easily interacting with new people. read more »

2 / 19 / 2014

Mastery in Education


A lot of my thinking in terms of Mastery came from our efforts in educating client resources. It may be a personal bias, but the education phase of a project is always where the rubber meets the road. After months of careful architecture and arrangements, you are opening up the system to the public. At this point, not only are you attempting to give enough information to create a comfort level, but also trying to re-sell the project enough that through the bumps and shifts of the first few days, there will be allies on the ground. read more »