Author Archive

10 / 20 / 2015

IBM Marketing Software 9.1.2



IBM has quietly released the latest version of IBM Marketing Software; a.k.a. IBM ExperienceOne, IBM EMM.  In the 9.1.2 version we found three major areas of enhancement: read more »

7 / 28 / 2015

The Myth of Multi-Tasking


Fact: computers are great at multi-tasking and people stink at it.  Yet somewhere along the way, you were conned to believe that you can process information like a computer and should embrace multi-tasking.  But why?  You probably had some boss who gave you multiple work streams and asked that they all be accomplished yesterday resulting in the off-handed suggestion to “multi-task.”  I wouldn’t be surprised if that same boss also told you to “sleep faster”! read more »

4 / 28 / 2015

Indispensable Versus Irreplaceable


“Indispensable” and “Irreplaceable” are, on the surface, seemingly similar words.  However, as marketers it’s critical to be able to distinguish between them or you might be tinkering with marketing things you otherwise shouldn’t. read more »

4 / 6 / 2015

Technology Has Made You A Lazy Marketer!


The future is here and it’s awesome! Self-foaming soaps, car updates without taking it in to the shop, printing new limbs, etc.  On the flip side, it has made you forgetful, lazy, and sometimes even dumber.  Let me explain.  With the constant advances in technology to make things better, easier, and more efficient you begin to stop thinking for yourself. read more »