Author Archive

1 / 12 / 2015

Marketing Technology Losses

 

A lot has been done over the last decade to empower Marketers to be self-governing marketing automation shops…but at what cost?  As marketing technologies have shifted from a primarily IT run venture to a more heavily weighted Marketing ownership, there have been a few things left behind in its wake.  Two prime examples of this are: the importance of data modeling and the flexibility/use of Application Programing Interfaces (APIs). read more »

12 / 1 / 2014

IBM ExperienceOne 9.1.1

 

It’s that time of year: pumpkin, turkey and a new IBM ExperienceOne (aka Unica, EMM, OCM, and a few other names I’ve already forgotten) release.  In this post, I’ll call out what I think are the key enhancements in the new 9.1.1 release.  This is by no means a comprehensive list, just the highlights to help you avoid sifting through mounds of documentation in order to get a sense of what this new release has to offer the working marketer. read more »

9 / 8 / 2014

Marketing technology administration has changed

 

When we talk about Marketing Technology, we often focus on the tools and/or the marketers….and rightfully so.  However, there’s an often neglected population of people who are instrumental in keeping our Marketing Technology systems both working and relevant: the administrators. read more »

7 / 21 / 2014

Don’t Be Like Healthcare Marketers Of Old, Innovate

 

Phew. The healthcare industry is finally able to catch its breath after being put through the wash preparing for, and then enacting, the new Affordable Care Act (aka ACA, Obama-care).  However, don’t give in to the temptation to relax and go back on auto pilot as many healthcare marketers will.  For if you do, you could miss out on some potentially golden marketing opportunities.  read more »