Are you as confounded as I am that there are not more Marketing Technologists in the workplace? I’m constantly reminded of this fact every time I interview people across the full spectrum of job titles (for Covalent Marketing or on behalf of a client). With the mainstream notion of database marketing now over two decades old, I would have bet big money that there’d be an abundance of people like us…but there’s not.
So why not? read more »
A lot has been done over the last decade to empower Marketers to be self-governing marketing automation shops…but at what cost? As marketing technologies have shifted from a primarily IT run venture to a more heavily weighted Marketing ownership, there have been a few things left behind in its wake. Two prime examples of this are: the importance of data modeling and the flexibility/use of Application Programing Interfaces (APIs). read more »
It’s that time of year: pumpkin, turkey and a new IBM ExperienceOne (aka Unica, EMM, OCM, and a few other names I’ve already forgotten) release. In this post, I’ll call out what I think are the key enhancements in the new 9.1.1 release. This is by no means a comprehensive list, just the highlights to help you avoid sifting through mounds of documentation in order to get a sense of what this new release has to offer the working marketer. read more »
When we talk about Marketing Technology, we often focus on the tools and/or the marketers….and rightfully so. However, there’s an often neglected population of people who are instrumental in keeping our Marketing Technology systems both working and relevant: the administrators. read more »