IBM EMM (Unica) v9.1 recently came out and there are some cool new features, but there are also some unfulfilled promises.
I’ll start with the good stuff. read more »
Achieving Greater Marketing Performance with Improved Marketing Operations
Thursday August 15, 2013 10:00 AM PDT/1:00 p.m. EDT
Are you doing all you can to improve your marketing programs – or are you just touching what’s at the front of the house?
See how industry leaders are achieving unprecedented performance by reshaping their behind-the-scenes marketing processes to maximize existing, omni-channel programs and preparing for the future. read more »
When you look to see if a project is worthy of being funded, one metric often used in the evaluation is Internal Rate of Return (IRR). The IRR factors in the expected money made from the initiative against the money spent over a finite period of time; ultimately generating the expected interest rate of your investment. read more »
Who thought you could improve upon the elevator experience? This innovation is great for those people who love efficiency. By grouping passengers together you will never have to take the “local” by stopping on every floor before yours on the 21st story.