Author Archive

4 / 28 / 2015

Indispensable Versus Irreplaceable


“Indispensable” and “Irreplaceable” are, on the surface, seemingly similar words.  However, as marketers it’s critical to be able to distinguish between them or you might be tinkering with marketing things you otherwise shouldn’t. read more »

4 / 6 / 2015

Technology Has Made You A Lazy Marketer!


The future is here and it’s awesome! Self-foaming soaps, car updates without taking it in to the shop, printing new limbs, etc.  On the flip side, it has made you forgetful, lazy, and sometimes even dumber.  Let me explain.  With the constant advances in technology to make things better, easier, and more efficient you begin to stop thinking for yourself. read more »

2 / 27 / 2015

Where are all the Marketing Technologists?


Are you as confounded as I am that there are not more Marketing Technologists in the workplace?  I’m constantly reminded of this fact every time I interview people across the full spectrum of job titles (for Covalent Marketing or on behalf of a client).  With the mainstream notion of database marketing now over two decades old, I would have bet big money that there’d be an abundance of people like us…but there’s not.

So why not? read more »

1 / 12 / 2015

Marketing Technology Losses


A lot has been done over the last decade to empower Marketers to be self-governing marketing automation shops…but at what cost?  As marketing technologies have shifted from a primarily IT run venture to a more heavily weighted Marketing ownership, there have been a few things left behind in its wake.  Two prime examples of this are: the importance of data modeling and the flexibility/use of Application Programing Interfaces (APIs). read more »