Author Archive

4 / 21 / 2014

An Analysis of IBM’s Acquisition of Silverpop


IBM is a leader in many aspects of Enterprise Marketing Management (EMM), but working with SMBs isn’t one of them.  With their recent Silverpop acquisition news, they go a long way towards patching up a big hole – one that Teradata, Adobe, and Eloqua have been comfortably playing in: cloud based marketing automation.  read more »

3 / 21 / 2014

How to Achieve Campaign Management Marketing Mastery


The concept of marketing campaign management is a simple one, but learning how to master it can be a different story.  Similar to working with wind power: you can’t contain it, but with a little strategic know-how, you can master its awesome potential!

At Covalent Marketing we define Campaign Management Mastery as the union of advanced marketing technology capabilities, plus the operational methodologies and skills to properly execute higher levels of marketing. read more »

11 / 11 / 2013

Check out what’s in the IBM EMM (Unica) v9.1 release


IBM EMM (Unica) v9.1 recently came out and there are some cool new features, but there are also some unfulfilled promises.

I’ll start with the good stuff.  read more »

8 / 6 / 2013

Join us for a Webinar on Marketing Transformation


Marketing Transformation:
Achieving Greater Marketing Performance with Improved Marketing Operations


Thursday August 15, 2013 10:00 AM PDT/1:00 p.m. EDT 

Are you doing all you can to improve your marketing programs – or are you just touching what’s at the front of the house?

See how industry leaders are achieving unprecedented performance by reshaping their behind-the-scenes marketing processes to maximize existing, omni-channel programs and preparing for the future.  read more »