Author Archive

2 / 27 / 2015

Where are all the Marketing Technologists?


Are you as confounded as I am that there are not more Marketing Technologists in the workplace?  I’m constantly reminded of this fact every time I interview people across the full spectrum of job titles (for Covalent Marketing or on behalf of a client).  With the mainstream notion of database marketing now over two decades old, I would have bet big money that there’d be an abundance of people like us…but there’s not.

So why not? read more »

1 / 12 / 2015

Marketing Technology Losses


A lot has been done over the last decade to empower Marketers to be self-governing marketing automation shops…but at what cost?  As marketing technologies have shifted from a primarily IT run venture to a more heavily weighted Marketing ownership, there have been a few things left behind in its wake.  Two prime examples of this are: the importance of data modeling and the flexibility/use of Application Programing Interfaces (APIs). read more »

12 / 1 / 2014

IBM ExperienceOne 9.1.1


It’s that time of year: pumpkin, turkey and a new IBM ExperienceOne (aka Unica, EMM, OCM, and a few other names I’ve already forgotten) release.  In this post, I’ll call out what I think are the key enhancements in the new 9.1.1 release.  This is by no means a comprehensive list, just the highlights to help you avoid sifting through mounds of documentation in order to get a sense of what this new release has to offer the working marketer. read more »

9 / 8 / 2014

Marketing technology administration has changed


When we talk about Marketing Technology, we often focus on the tools and/or the marketers….and rightfully so.  However, there’s an often neglected population of people who are instrumental in keeping our Marketing Technology systems both working and relevant: the administrators. read more »