Author Archive

7 / 21 / 2014

Don’t Be Like Healthcare Marketers Of Old, Innovate

 

Phew. The healthcare industry is finally able to catch its breath after being put through the wash preparing for, and then enacting, the new Affordable Care Act (aka ACA, Obama-care).  However, don’t give in to the temptation to relax and go back on auto pilot as many healthcare marketers will.  For if you do, you could miss out on some potentially golden marketing opportunities.  read more »

5 / 8 / 2014

Off To Smarter Commerce, But What Is It?

 

What exactly is IBM’s “Smarter Commerce”?  Here I sit three years after its launch by IBM, and I’m still trying to wrap my head around this contextually broad idea.  Surely I’m not alone in trying to have a true mastery of this solution set. read more »

4 / 21 / 2014

An Analysis of IBM’s Acquisition of Silverpop

 

IBM is a leader in many aspects of Enterprise Marketing Management (EMM), but working with SMBs isn’t one of them.  With their recent Silverpop acquisition news, they go a long way towards patching up a big hole – one that Teradata, Adobe, and Eloqua have been comfortably playing in: cloud based marketing automation.  read more »

3 / 21 / 2014

How to Achieve Campaign Management Marketing Mastery

 

The concept of marketing campaign management is a simple one, but learning how to master it can be a different story.  Similar to working with wind power: you can’t contain it, but with a little strategic know-how, you can master its awesome potential!

At Covalent Marketing we define Campaign Management Mastery as the union of advanced marketing technology capabilities, plus the operational methodologies and skills to properly execute higher levels of marketing. read more »