Author Archive

9 / 8 / 2014

Marketing technology administration has changed

 

When we talk about Marketing Technology, we often focus on the tools and/or the marketers….and rightfully so.  However, there’s an often neglected population of people who are instrumental in keeping our Marketing Technology systems both working and relevant: the administrators. read more »

7 / 21 / 2014

Don’t Be Like Healthcare Marketers Of Old, Innovate

 

Phew. The healthcare industry is finally able to catch its breath after being put through the wash preparing for, and then enacting, the new Affordable Care Act (aka ACA, Obama-care).  However, don’t give in to the temptation to relax and go back on auto pilot as many healthcare marketers will.  For if you do, you could miss out on some potentially golden marketing opportunities.  read more »

5 / 8 / 2014

Off To Smarter Commerce, But What Is It?

 

What exactly is IBM’s “Smarter Commerce”?  Here I sit three years after its launch by IBM, and I’m still trying to wrap my head around this contextually broad idea.  Surely I’m not alone in trying to have a true mastery of this solution set. read more »

4 / 21 / 2014

An Analysis of IBM’s Acquisition of Silverpop

 

IBM is a leader in many aspects of Enterprise Marketing Management (EMM), but working with SMBs isn’t one of them.  With their recent Silverpop acquisition news, they go a long way towards patching up a big hole – one that Teradata, Adobe, and Eloqua have been comfortably playing in: cloud based marketing automation.  read more »