Author Archive

7 / 28 / 2015

The Myth of Multi-Tasking

 

Fact: computers are great at multi-tasking and people stink at it.  Yet somewhere along the way, you were conned to believe that you can process information like a computer and should embrace multi-tasking.  But why?  You probably had some boss who gave you multiple work streams and asked that they all be accomplished yesterday resulting in the off-handed suggestion to “multi-task.”  I wouldn’t be surprised if that same boss also told you to “sleep faster”! read more »

4 / 28 / 2015

Indispensable Versus Irreplaceable

 

“Indispensable” and “Irreplaceable” are, on the surface, seemingly similar words.  However, as marketers it’s critical to be able to distinguish between them or you might be tinkering with marketing things you otherwise shouldn’t. read more »

4 / 6 / 2015

Technology Has Made You A Lazy Marketer!

 

The future is here and it’s awesome! Self-foaming soaps, car updates without taking it in to the shop, printing new limbs, etc.  On the flip side, it has made you forgetful, lazy, and sometimes even dumber.  Let me explain.  With the constant advances in technology to make things better, easier, and more efficient you begin to stop thinking for yourself. read more »

2 / 27 / 2015

Where are all the Marketing Technologists?

 

Are you as confounded as I am that there are not more Marketing Technologists in the workplace?  I’m constantly reminded of this fact every time I interview people across the full spectrum of job titles (for Covalent Marketing or on behalf of a client).  With the mainstream notion of database marketing now over two decades old, I would have bet big money that there’d be an abundance of people like us…but there’s not.

So why not? read more »