Going in to the IBM Smarter Commerce Global Summit (SCGS) I knew this show would not be the replacement for Unica’s Marketing Information Summit (a.k.a. MIS) of old. For starters, Unica is now just one of four softwares that IBM has packaged together in to their EMM suite of tools (Unica, Coremetrics, DemandTec and TeaLeaf).
So shedding as many preconceived notions as I could, I tried to ride the show like a surfer on a fresh wave. And while I was able to carve some of my own paths at the show, I was still at the mercy of the unstoppable wave, always pushing forward. There were high profile key notes, IBM partner sessions, software specific breakout sessions and general networking events. read more »
Five years ago I wrote about how there was a consolidation in Business Intelligence (BI) tools and in 2010 Q3 the same thing began happening in the Enterprise Marketing space (e.g. Unica, Aprimo, Assetlink, Alterian).
While I’m generally not a proponent of free market consolidation, I have seen some advantages to the best of suite capabilities that are being developed in the enterprise marketing space. As the dust from these acquisitions is finally starting to settle we’re seeing: read more »
Technology (and subsequently our teaching tools) have advanced, so why haven’t our teaching methods? Is it because we’ve hit the pinnacle of education and no longer need to innovate? Or are we stuck in our comfort zones and user education is dismissed as “the easy part?” read more »