Author Archive

6 / 4 / 2012

CRMC2012 Review


The 2012 Customer Relationship Management Conference (CRMC) just wrapped up yesterday and for those who could not make it, or had a few “can’t miss” meetings during the show, here are a few choice takeaways that I thought were worth sharing. read more »

5 / 2 / 2012

Why is teaching technology still in the dark ages?


Technology (and subsequently our teaching tools) have advanced, so why haven’t our teaching methods?  Is it because we’ve hit the pinnacle of education and no longer need to innovate?  Or are we stuck in our comfort zones and user education is dismissed as “the easy part?” read more »

2 / 16 / 2012 Project – February


For many professionals it’s easy to feel like you’re running a million miles a minute.  And more often than not, it takes some outside influence to get us to slow down.  For me, that welcomed detour was being asked to select our recipient for the month of February. read more »

2 / 13 / 2012

The 12 Most Underutilized Resources Within Your EMM Tools


Before you go out and buy new marketing software, you may want to ask yourself: Am I getting the full value from what we have?  Do I know what it’s truly capable of doing?  If the answer is a “no”, then it’s clear what your next step should be…and it begins with reading the rest of this post. read more »