Author Archive

6 / 6 / 2011

Doing Just Enough?


I feel the need to share a story that recently happened to me.  Not too long ago I refinanced my home.  Soon after my refinancing had closed, the mortgage banking company sent me a customer satisfaction survey.  Being a good corporate citizen I truthfully filled it out with values that were consistent with my agent’s performance: adequate – not great, but not poor either (i.e. mostly 3 out of 5’s). read more »

5 / 19 / 2011

Things I learned at #MIS2011


I’ve been meaning to write this post for about a week but my client’s silly “Go-Live” took priority.  On that front I’m happy to report that their Unica Campaign 6 to 8 upgrade is up, running and was accomplished without any major incidents…yay! read more »

2 / 14 / 2011

10 Reasons to go to the Aprimo Summit


As sponsors again this year, we are excited for the Aprimo Summit coming up later this month. In attendance will be two of our top Aprimo solution consultants: Liz Kaufman and David Spitz. Liz has been working with Aprimo’s software for 10 years as a client, while with Aprimo, and now as a solutions consultant. David has participated in a wide variety of Aprimo ECM and MRM projects from Fortune 100 to Fortune 1000 clients across many industries (Retail, Gaming, Technology, Financial, etc.). read more »

1 / 5 / 2011

Step 2 in The Enterprise Marketing Management Landgrab: Teradata takes Aprimo


In those sleepy weeks while everyone is busy with the holidays, something big in EMM snuck in under the 2010 wire: On December 22, 2010 Teradata announced thru a press release their intention to acquire Aprimo for $525M.  That’s $45M more than IBM paid for Unica for those keeping score.  While it’s easy to say this is a reactionary move to IBM’s pending acquisition of Unica…I don’t think that’s correct.  The market has been in play all year, with a number of background discussions.  Once the boards, financiers and lawyers kick into gear, some deals happen more quickly than others. read more »