Last week IBM held the first ever Smarter Commerce Global Summit (#IBMSCGS) in San Diego. To me this represented a significant milestone in the development of IBM’s vision for the Smarter Commerce initiative. Right away it struck me how much IBM believes in this initiative by the level of significance that they put into this new entry; bringing together a suite of assets that can hold its own in the Smarter Planet portfolio – that’s not trivial. On the whole, I found the summit compelling and was captivated by keynotes from Guy Kawasaki — Apple’s former Chief Evangelist and Erik Qualman, best-selling author of Socionomics. read more »
This past weekend I was surprised to find sage marketing advice by way of an elevator sign. The elevator had a simple message: “Overloading may cause elevator failure and entrapment”.
I feel the need to share a story that recently happened to me. Not too long ago I refinanced my home. Soon after my refinancing had closed, the mortgage banking company sent me a customer satisfaction survey. Being a good corporate citizen I truthfully filled it out with values that were consistent with my agent’s performance: adequate – not great, but not poor either (i.e. mostly 3 out of 5’s). read more »