Author Archive

2 / 13 / 2012

The 12 Most Underutilized Resources Within Your EMM Tools


Before you go out and buy new marketing software, you may want to ask yourself: Am I getting the full value from what we have?  Do I know what it’s truly capable of doing?  If the answer is a “no”, then it’s clear what your next step should be…and it begins with reading the rest of this post. read more »

11 / 4 / 2011

Klout Score Changes


There has been a lot of talk about the changes Klout made to their scoring system last week. I thought it might be interesting to develop a perspective from the collected reactions across social media (which only seems fitting since Klout measures social influence).  While there are a number of assessment tools, I chose to use Crimson Hexagon’s ForSight™ Platform which does a nice job of completing and displaying SM sentiment analysis. read more »

9 / 30 / 2011

Smarter Commerce Global Summit 2011 Wrap-up


Last week IBM held the first ever Smarter Commerce Global Summit (#IBMSCGS) in San Diego.  To me this represented a significant milestone in the development of IBM’s vision for the Smarter Commerce initiative.  Right away it struck me how much IBM believes in this initiative by the level of significance that they put into this new entry; bringing together a suite of assets that can hold its own in the Smarter Planet portfolio – that’s not trivial.  On the whole, I found the summit compelling and was captivated by keynotes from Guy Kawasaki — Apple’s former Chief Evangelist and Erik Qualman, best-selling author of Socionomics.  read more »

8 / 22 / 2011

Klout Score Vacation


In a recent online Twitter chat session led by @Klout (#klouttalk) I was intrigued to see several people requesting a “vacation” like setting – so their Klout ranking wouldn’t suffer during their offline hiatus. read more »