I attended my first IBM Digital Marketing University (DMU) on April 26th 2016 in Los Angeles. This IBM DMU was all about IBM Marketing Cloud. Being certified in Silverpop Engage (which is the core of IBM Marketing Cloud), I had the “what could they tell me that I already don’t know” mentality coming into this event. Case in point, my expectations weren’t very high and I was already thinking about the traffic on my journey home. Poor mindset to start a Tuesday morning, I know, but things changed once the buzz of Personalization started to fill the air. read more »
As marketing continues to mature, real-time technologies are increasingly important in helping the modern marketer deliver contextually relevant messages to the consumer at the right time.
Forrester recently released a report on the industry best real-time interaction providers for 2015. Forrester defines real-time as “enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.” Eleven vendors were evaluated. read more »
Marketers operate in a consumer and technology driven world – in response, savvy marketers need to breakdown the silos.
Phew. The healthcare industry is finally able to catch its breath after being put through the wash preparing for, and then enacting, the new Affordable Care Act (aka ACA, Obama-care). However, don’t give in to the temptation to relax and go back on auto pilot as many healthcare marketers will. For if you do, you could miss out on some potentially golden marketing opportunities. read more »