Marketers operate in a consumer and technology driven world – in response, savvy marketers need to breakdown the silos.
Phew. The healthcare industry is finally able to catch its breath after being put through the wash preparing for, and then enacting, the new Affordable Care Act (aka ACA, Obama-care). However, don’t give in to the temptation to relax and go back on auto pilot as many healthcare marketers will. For if you do, you could miss out on some potentially golden marketing opportunities. read more »
As you may notice in the upcoming weeks, we at Covalent Marketing are extremely excited to be presenting at the upcoming Teradata Marketing Summit this March. Our presentation will be focusing on utilizing the data in Contact History to become more strategic marketers. (To find out more, come see us in LA!) read more »
Contact fatigue is a growing epidemic. Every morning, people around the world open email inboxes filled with dozens of emails from stores, discount shopping sites, daily deal sites, facebook updates and robotically start hitting delete. They routinely come home from work, grab the mail, sort out the bills, and throw the “junk mail” into the recycling bin. I even recall a time where we took the phone off the hook so telemarketers would not call us at dinner time. This is why contact optimization is important. read more »