Archive for the ‘Contact Optimization’ Category

7 / 21 / 2014

Don’t Be Like Healthcare Marketers Of Old, Innovate


Phew. The healthcare industry is finally able to catch its breath after being put through the wash preparing for, and then enacting, the new Affordable Care Act (aka ACA, Obama-care).  However, don’t give in to the temptation to relax and go back on auto pilot as many healthcare marketers will.  For if you do, you could miss out on some potentially golden marketing opportunities.  read more »

3 / 5 / 2014

Technology Imitating Life, Imitating Technology


As you may notice in the upcoming weeks, we at Covalent Marketing are extremely excited to be presenting at the upcoming Teradata Marketing Summit this March. Our presentation will be focusing on utilizing the data in Contact History to become more strategic marketers. (To find out more, come see us in LA!) read more »

10 / 24 / 2012

Contact Optimization Steps to Success


Contact fatigue is a growing epidemic. Every morning, people around the world open email inboxes filled with dozens of emails from stores, discount shopping sites, daily deal sites, facebook updates and robotically start hitting delete. They routinely come home from work, grab the mail, sort out the bills, and throw the “junk mail” into the recycling bin. I even recall a time where we took the phone off the hook so telemarketers would not call us at dinner time.  This is why contact optimization is important. read more »

8 / 22 / 2012

Yo Gabba Gabba and Contact Optimization


Yo Gabba Gabba was playing on my television the other day. It is not normally a show that would be on at my house, but I was hanging out with an adorable 3 year old, and it happens to be one of her favorite shows. I did not think I would be a fan, but that show has some excellent lessons.* These are lessons that I think a lot of people forget about, including marketers. read more »