Archive for the ‘Marketing Innovation’ Category

3 / 11 / 2014

Cultivating A Love Of Technology In Your Marketing Organization

 

If we were to go back in time to the 1950’s, business owners would most likely smack us upside our heads!  We have the ability to personalize messages to thousands of people through automated systems, create conversations, and report in real-time; yet, we aren’t excited!  We need to become more like the business owners of the 50’s – willing to do anything to make personal relationships with customers. read more »

6 / 17 / 2013

Gmail’s New Inbox: Friend or Foe?

 

On June 3, 2013, Tom Simonite published an article in the MIT Technology Review in which he claimed marketers will hate Gmail’s new filtered inbox.

My interest was piqued by Simonite’s strong opinion; I wanted to see what the new format was all about and how it might affect a user’s interaction with promotional marketing emails.   read more »

5 / 22 / 2013

Crowdsourcing for Marketing

 

Working on the Marketing Innovation study was a combination of education and verification of theories. One personal theory that was verified was that innovation doesn’t usually come from the top; rather, it is organically grown from all areas of a business. However, the tactic that CMOs struggled with is the ability to capture, conceptualize, and execute the best ideas. After putting considerable thought into this tactic, most of the ideas I came up with have been conventional, at best. read more »

5 / 17 / 2013

Advice For Attendees of Smarter Commerce Global Summit 2013

 

Some of you may have read my recent post describing what I’m focusing on this year going in to the IBM Smarter Commerce Global Summit (SCGS).  While I was writing that post I had a thought that I wanted to share with you as you prepare for the conference. read more »