Archive for the ‘Marketing Innovation’ Category

7 / 26 / 2016

What can Marketers learn from Pokémon-GO?


The meteoric rise of Pokémon-GO struck me when my 3 year old daughter began pestering me to download the game to my iPhone. There is something ingenious here for a game born out of one simple idea: To get the kids out of the house and play. read more »

5 / 11 / 2016

Enhancing Customer-centric Marketing with Tealeaf


The paradigm of marketing has undergone a shift from marketing to the masses to marketing to the consumer.  With the goal of having personalized interactions with consumers, marketers should be placing the customer at the center of their marketing efforts.

I have recently had the opportunity to learn more about Tealeaf, one of IBM’s Customer Analytics Solutions.  The capabilities of Tealeaf are many, but the implications of how it can enhance the spectrum of customer interactions is what really has me excited. read more »

4 / 28 / 2015

Indispensable Versus Irreplaceable


“Indispensable” and “Irreplaceable” are, on the surface, seemingly similar words.  However, as marketers it’s critical to be able to distinguish between them or you might be tinkering with marketing things you otherwise shouldn’t. read more »

1 / 7 / 2015

The Internet of Things < The Internet of ME and how Marketers must adjust


Though I am not physically present at the Consumer Electronics Show this week, I am participating in the next-best way – on Social Media. It’s difficult to keep up with all of the chatter (615 new posts referenced #CES2015 in the last 40 minutes), but as I scan my newsfeed, a few trends stick out to me: read more »