Matt recently wrote the post Salesforce.com is Making “Waves” in BI and Analytics. As the title suggests, Wave is Salesfore’s new data analytics tool which has placed a strong emphasis on mobile. This got me thinking about whether or not mobile will make as big of a splash on the enterprise side of marketing as it has made on the consumer side. read more »
If we were to go back in time to the 1950’s, business owners would most likely smack us upside our heads! We have the ability to personalize messages to thousands of people through automated systems, create conversations, and report in real-time; yet, we aren’t excited! We need to become more like the business owners of the 50’s – willing to do anything to make personal relationships with customers. read more »
On June 3, 2013, Tom Simonite published an article in the MIT Technology Review in which he claimed marketers will hate Gmail’s new filtered inbox.
My interest was piqued by Simonite’s strong opinion; I wanted to see what the new format was all about and how it might affect a user’s interaction with promotional marketing emails. read more »
Working on the Marketing Innovation study was a combination of education and verification of theories. One personal theory that was verified was that innovation doesn’t usually come from the top; rather, it is organically grown from all areas of a business. However, the tactic that CMOs struggled with is the ability to capture, conceptualize, and execute the best ideas. After putting considerable thought into this tactic, most of the ideas I came up with have been conventional, at best. read more »