The paradigm of marketing has undergone a shift from marketing to the masses to marketing to the consumer. With the goal of having personalized interactions with consumers, marketers should be placing the customer at the center of their marketing efforts.
I have recently had the opportunity to learn more about Tealeaf, one of IBM’s Customer Analytics Solutions. The capabilities of Tealeaf are many, but the implications of how it can enhance the spectrum of customer interactions is what really has me excited. read more »
“Indispensable” and “Irreplaceable” are, on the surface, seemingly similar words. However, as marketers it’s critical to be able to distinguish between them or you might be tinkering with marketing things you otherwise shouldn’t. read more »
Though I am not physically present at the Consumer Electronics Show this week, I am participating in the next-best way – on Social Media. It’s difficult to keep up with all of the chatter (615 new posts referenced #CES2015 in the last 40 minutes), but as I scan my newsfeed, a few trends stick out to me: read more »
What can all marketers learn from the great David Bowie?
I recently had the opportunity to view the exhibit “David Bowie Is…” at the Museum of Contemporary Art in Chicago.
While I went in knowing what an amazing performer and overall beautiful man David Bowie is, I had no clue I’d walk out with an excellent lesson in marketing. read more »