Posts Tagged ‘Customer Analytics’

2 / 12 / 2013

Tableau Makes 2013 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms

 

Gartner’s Magic Quadrant has become somewhat of a gold standard in analyzing the technology markets.  They aim to place all vendors within 4 quadrants (challengers, leaders, niche players and visionaries) with an emphasis on the ability to execute and completeness of vision.  Recently, Gartner released their Magic Quadrant for Business Intelligence and Analytics Platforms.  In past Magic Quadrants, there was not an emphasis on the analytics side of it, but market demands have changed that.  read more »

8 / 7 / 2012

When Applied Customer Intelligence Goes Wrong

 

It’s an almost cliché observation that, once in a while, events occur that force us to re-consider what we take for granted. In the realm of online marketing and sales, the rule of thumb has been “the more data-driven and targeted the presentation, the better”. After all, by intelligently communicating to a customer based on what you know about them, you can increase the odds of making a sale. Could this, however, actually drive customers away in some cases? read more »

5 / 2 / 2011

Adjust to Your Horse

 

As marketers we work to understand our prospects, customers, sales lifecycle, customer lifecycle, product lifecycle and brand awareness. In the best cases, this keeps us in sync with the offers, advertising and social media we develop to share with customers. Predictive analytics helps us anticipate their responses.   But even after all that preparation, we still don’t know what customers are going to do. read more »

5 / 11 / 2010

The Analytics Lies We Tell Ourselves

 

Analytics – and their kissing cousins statistics – are vaunted as TNT – the next thing.  As well they should be.  What else has the raw power to transform us if we only yield our hardened and overconfident selves to its logical and principled care? read more »