In business, we strive for continuous improvement. We want to achieve more this year than last year, make more, and go faster with higher profits and greater customer loyalty. These goals are essential for growth, but formulating a plan to achieve them can be a daunting and uncomfortable task, because it requires increasing efficiency. read more »
It’s not unusual for me to find inspiration from highly unlikely sources, often ones not remotely connected to marketing functions. My kids watching The Jetsons brought to mind an interesting concept: Marketing automation is dependent on understanding when to automate everything and when to automate only what is important. read more »
Debbie and I went to a cupcake ATM despite the fact that it was literally steps away from friendly, cupcake making real-live people. Why? Well, we bet they’re very pleasant people, they’re probably even delightful. However, the people do not sing at you while you get your cupcakes. read more »
I can’t find a parking spot.
Once I do, I dodge traffic hoping against death by SUV as I walk toward the land of big decorations and wreaths of grandeur. I seriously think for a moment, “how much does one pay to store 16 6-foot Christmas balls in various shades of red and green for 11 months a year?” Then I remember they were up at like… Halloween!… to encourage conspicuous consumption. However, the ability to think lasts just brief moment as I dodge cunning little elves and their exasperated parents. read more »