Posts Tagged ‘data’

7 / 30 / 2014

Data Security

 

In our world of tightened security in which TSA and NSA are organizations we discuss daily, is your organization too secure?  I support the ideals of these organizations: we need to keep the “good guys” in and the “bad guys” out. However, following the intention to keep the “bad guys” out can sometimes mean the “good guys” are kept out too.  In the height of the summer travel season, when TSA is scrutinizing a huge number of travelers and their belongings, it is the perfect time to examine your internal security.  Are your “good guys” being left out? read more »

4 / 24 / 2013

When Customization is Too Much of a Good Thing

 

As consultants, we are in the business of developing creative solutions that satisfy the needs of our clients. For most clients, there is an ultimate desire to have an integrated suite of tools because it makes for extremely efficient marketing processes, and leads to the maintenance of one marketing database i.e. a single system of record. read more »

12 / 26 / 2012

Marketing Dashboards The Tableau Way

 

What is a Marketing Dashboard?

To paraphrase Stephen Few of Perceptual Edge, a marketing dashboard is “A visual display of the most important information needed to understand and manage one or more marketing metrics which fits on a single computer screen so it can be monitored at a glance.”  So why doesn’t every marketer want one? read more »

12 / 9 / 2012

Adidas may not be able to give footballers brains,

 

Embedded intelligence allows much better performance data to be traceable and usable for everyone from the professional athlete to the Sunday rugby player.