Covalent Marketing will be handing out copies of Seth Godin’s book “We Are All Weird” at the Aprimo Marketing Summit February 27th – March 1st. To prepare myself for AMS12, I am listening to the book … again. As I drove my kids to school this morning, I decide to begin my day with Seth. Due to the fact the kids are along for the ride, they began their day with Seth too. read more »
I am excited to say Covalent Marketing is in our fourth year sponsoring the Aprimo Marketing Summit (AMS). I am equally excited to connect with marketing thought leaders and colleagues at the Aria Resort in Las Vegas, Nevada. It’s interesting to have a marketing conference in Las Vegas, since we always have to place bets on the success of our marketing efforts, and different people have different tolerances for when to go all in. However, AMS12 won’t make you gamble with your time – the speakers are well worth it. read more »
The privilege of a strong foundation is that it allows you to fail.
I left that space there intentionally. Because I want us (and most especially me) to stop and reflect on it. We spend a lot of time talking about getting to success. But experience is most often what you get when you didn’t get what you wanted (money, wealth, fame, a great marketing campaign, social media praise, achieving your ROI target). Experience is what you learned. More often than not, we learn more from our failures because we endlessly deconstruct them. But I’ll let Liz tell you the rest. read more »
Let it be said that Domino Project has lined up great thinkers: Seth Godin, Derek Sivers, Steven Pressfield. But let is also be said that they have lined up great action-takers. We elected to participate with the first book – Poke the Box – because we believed in it. As consultants, we take a partnering role in shaing and bringing someone’s – hopefully a company’s vision to action. We help clients “ship” the best they are to their clients. We’ve covered Ryan’s and Stanton’s perspective. This one is mine – and while I’ve worn many titles, the one I received from my client 10 years ago is the one that stuck: muse and maven. read more »