Posts Tagged ‘Education’

12 / 12 / 2013

Tips for Learning and Using a New Marketing Automation System


A new marketing automation system has been implemented at your business/place of work.  Maybe you were involved in the selection and/or implementation of the system, or maybe you have just heard that the new system is being introduced.  A major transition (or multiple transitions of different systems) like this could happen a few times in a matter of years at your place of work. The transition is often a major one for end users, particularly if the prior system was in use for a long time. read more »

10 / 22 / 2013

A Change Could Do You Good


In business, we strive for continuous improvement.  We want to achieve more this year than last year, make more, and go faster with higher profits and greater customer loyalty.  These goals are essential for growth, but formulating a plan to achieve them can be a daunting and uncomfortable task, because it requires increasing efficiency.  read more »

11 / 1 / 2012

Surprising Link Between Knowledge Acquisition and Gaming


Here’s a simple test for all you Angry Birds, Fruit Ninja and Words With Friends players. Before you want to play, take 5, 10, 20 minutes to read or watch something in your “challenge zone.” The challenge zone is a topic you don’t know as much as you want to about, or about which you are developing your perspective. Science, global/emerging economies, market forces, sustainability, engineering, innovation… read more »

8 / 17 / 2012

Creating Education for MRM Success – One Size Doesn’t Fit All


As we approach the Smarter Commence Global Summit I’m looking forward to exchanging ideas with other Unica users on how to best use IBM’s software.  More specifically, one of my top goals will be to discuss with others about the different approaches they’ve used to educate resources during, and after, an implementation of Unica Marketing Operations (UMO).  I’ve found that the education and adoption of MRM software can be exceedingly challenging and its importance is often under estimated.  read more »