Posts Tagged ‘Engagement’

5 / 22 / 2013

Crowdsourcing for Marketing

 

Working on the Marketing Innovation study was a combination of education and verification of theories. One personal theory that was verified was that innovation doesn’t usually come from the top; rather, it is organically grown from all areas of a business. However, the tactic that CMOs struggled with is the ability to capture, conceptualize, and execute the best ideas. After putting considerable thought into this tactic, most of the ideas I came up with have been conventional, at best. read more »

8 / 14 / 2012

A Massive Loss of Dignity

 

A massive loss of dignity, or a moment of spontaneous community?  Proof that we have no free will, or optimism about inherent human curiosity?

With the recent trend of “See what happens” marketing, these questions can be used to spark a dynamic conversation about how marketing can and should interact with the unsuspecting public. Similar to flash mobs in their spectator engagement, instances of “See what happens” marketing have been appearing globally and garnering huge results both from immediate participants and later internet viewers. read more »

6 / 29 / 2011

Forming vs. Informing

 

In today’s social economy, people have the ability to receive all the information they could want.  Better yet, they rarely have to search for it.   You see, social media is streaming real-time information in masses, directly to the public.  However, what does this mean for your social influence?  Let’s say that you’re browsing the web and you run across a very interesting article on a topic that is highly related to your industry or topic of interest.  What’s the first thing you do?  read more »