Posts Tagged ‘Gamification’

10 / 4 / 2012

Zombies, RUN!

 

In previous generations, I cannot imagine this phrase could feasibly be used as a motivator in a daily workout.

But welcome to 2012, where the average American spends approximately 3 hours a day playing video games, is 20+ lbs overweight, and where zombie culture is prominent enough to expand from stuffed toys to literary works. When life hands you lemons… you create an interactive experience that makes those lemons a problem-solving tool. read more »

3 / 16 / 2012

The Hunger Games: Gamification Pays Tribute to Fans

 

How much love can $40 Million buy?

 

For Lionsgate Studios, this marketing budget for the Hunger Games series represents their best shot at a financial win this year. The official numbers published by Bloomberg a few months back stated that the movie has to hit $100 Million in the box office for the sequels to follow. Can the studio invest their marketing spend in the right places to lock in multiple money-rich movies?

Personally, I say yes. read more »

2 / 16 / 2012

Going Rogue: Innovators to Follow – Day 4; Gamification

 

Gamification, simply put, is the use of game-like environments to engage audiences.  Now, I know what you’re going to say:  “Isn’t that definition a little vague?”  Yes, it is vague…Partially because this industry captures a wide variety of uses; but, also because gamification hasn’t matured enough to define. read more »