IBM EMM (Unica) v9.1 recently came out and there are some cool new features, but there are also some unfulfilled promises.
I’ll start with the good stuff. read more »
Achieving Greater Marketing Performance with Improved Marketing Operations
Thursday August 15, 2013 10:00 AM PDT/1:00 p.m. EDT
Are you doing all you can to improve your marketing programs – or are you just touching what’s at the front of the house?
See how industry leaders are achieving unprecedented performance by reshaping their behind-the-scenes marketing processes to maximize existing, omni-channel programs and preparing for the future. read more »
Some of you may have read my recent post describing what I’m focusing on this year going in to the IBM Smarter Commerce Global Summit (SCGS). While I was writing that post I had a thought that I wanted to share with you as you prepare for the conference. read more »
I have attended, been a speaker and also sponsored at the Unica Marketing Innovation Summit (Unica MIS) dating back to 2003. Those of us legacy Unican’s (a.k.a. old-timers) who were able to attend will never forget the fun times we had at those conferences. Even if we weren’t aware of it at the time, looking back we realize that every year we were helping to shape the future of EMM technology. read more »