Posts Tagged ‘IBM’

5 / 12 / 2016

Covalent Marketing Peeps at IBM Amplify 2016

 

Next week is IBM Amplify and though I am not attending, this is my shameless ploy to get those of you attending to meet my Covalent Marketing peeps that will be there. We will have six incredible team members attending: read more »

5 / 11 / 2016

Enhancing Customer-centric Marketing with Tealeaf

 

The paradigm of marketing has undergone a shift from marketing to the masses to marketing to the consumer.  With the goal of having personalized interactions with consumers, marketers should be placing the customer at the center of their marketing efforts.

I have recently had the opportunity to learn more about Tealeaf, one of IBM’s Customer Analytics Solutions.  The capabilities of Tealeaf are many, but the implications of how it can enhance the spectrum of customer interactions is what really has me excited. read more »

11 / 23 / 2015

EMM v8.5 is approaching end of life – Considerations for Upgrading

 

IBM has announced the end of service for EMM v8.5. Here’s some thoughts on what to do next. read more »

11 / 18 / 2015

Plan IBM Campaign like Chicago, not Boston

 

Folktales of Boston’s early city-planning describe it as being determined by the aimless wanderings of cows. The city is notoriously difficult to navigate, made up of curved, one-way streets with no foundation in the cardinal directions. Chicago, on the other hand, is one enormous grid radiating from a central point near the lakefront. Chicago’s streets run clearly north-south or east-west, making navigation easy whether you’re travelling on foot, by car, or by train. In anticipation of supporting rapid commercial and industrial growth, architects pre-planned Chicago’s urban design with several clear goals in mind. A sudden boom in popularity caught Boston’s planners off guard, resulting in an infrastructure so confusing it spawned urban legends. Do you design your campaigns like Boston, or Chicago? read more »