Posts Tagged ‘IBM’

4 / 23 / 2014

Smarter Commerce Global Summit 2014



In just 3 short weeks, Covalent Marketing will be packing their bags and heading to Tampa, FL for the Smarter Commerce Global Summit. Looking at the agenda can be overwhelming, there is a lot to see, do and learn. While we’re there, I want to make sure I take in as much as I possibly can!  read more »

4 / 21 / 2014

An Analysis of IBM’s Acquisition of Silverpop


IBM is a leader in many aspects of Enterprise Marketing Management (EMM), but working with SMBs isn’t one of them.  With their recent Silverpop acquisition news, they go a long way towards patching up a big hole – one that Teradata, Adobe, and Eloqua have been comfortably playing in: cloud based marketing automation.  read more »

4 / 11 / 2014

Removing Duplicate Menu in UMO Post Upgrade


We at Covalent Marketing have performed a lot of IBM Unica upgrades over the years, including the popular upgrade of IBM Marketing Operations. In my experience, a common phenomenon tends to occur after a successful upgrade of the IBM UMO module: double menu items in the tool bar! In the past, you would have to execute specific command line syntax via the included Configuration Tool (configTool) to remove these duplicate menu items. Lucky for us, experience has shown that there is actually an easier way to do it through the user-friendly Platform interface! This video will show you exactly how it’s done.  read more »

3 / 20 / 2014

Teradata Pulling Away in Gartner’s 2014 Magic Quadrant for MRM


Another year gone and another MRM Quadrant in the books.  This is the first time in the last several years that we begin to see some stability.  A few years ago, nobody was safe from acquisition.  Teradata had purchased Aprimo, SAS had purchased Assetlink, and IBM had purchased Unica – all of whom were leaders in the Marketing Resource Management sphere.  This year, however, there has been a calming of the storm and the companies offering these solutions have had the chance to grow both their capabilities and functionality organically.  read more »