Posts Tagged ‘IBM’

1 / 14 / 2015

Beginners Guide to IBM Campaign

 

Are you interesting in learning IBM Campaign, but don’t know where to start?  Let’s face it.  There is plenty of content out there for experienced users about troubleshooting and advanced techniques, but there’s not much for the users who are just starting out. read more »

12 / 1 / 2014

IBM ExperienceOne 9.1.1

 

It’s that time of year: pumpkin, turkey and a new IBM ExperienceOne (aka Unica, EMM, OCM, and a few other names I’ve already forgotten) release.  In this post, I’ll call out what I think are the key enhancements in the new 9.1.1 release.  This is by no means a comprehensive list, just the highlights to help you avoid sifting through mounds of documentation in order to get a sense of what this new release has to offer the working marketer. read more »

5 / 8 / 2014

Off To Smarter Commerce, But What Is It?

 

What exactly is IBM’s “Smarter Commerce”?  Here I sit three years after its launch by IBM, and I’m still trying to wrap my head around this contextually broad idea.  Surely I’m not alone in trying to have a true mastery of this solution set. read more »

5 / 5 / 2014

Smarter Offers at the IBM Smarter Commerce Global Summit

 

At next week’s Smarter Commerce Global Summit there will be over 180 sessions which are aligned to over 10 tracks and involve more than 70 client speakers. If you work with the IBM EMM Suite, one session that you should definitely not miss out on is “Offers – the Unsung Hero and Glue of the IBM Suite”. read more »