In my years of implementation experience, I’ve noticed the growing trend of organizations and their interest in changing how IBM Unica/EMM looks to their users. From company logos on toolbars to custom login screens and navicons, these minor aesthetic changes really help integrate IBM’s MRM suite into corporate intranets. These changes also help with user adoption especially if the company logo is the first thing seen upon login. There are those who say that the IBM EMM/Unica login looks generic and just want to spice it up. read more »
IBM EMM (Unica) v9.1 recently came out and there are some cool new features, but there are also some unfulfilled promises.
I’ll start with the good stuff. read more »
Achieving Greater Marketing Performance with Improved Marketing Operations
Thursday August 15, 2013 10:00 AM PDT/1:00 p.m. EDT
Are you doing all you can to improve your marketing programs – or are you just touching what’s at the front of the house?
See how industry leaders are achieving unprecedented performance by reshaping their behind-the-scenes marketing processes to maximize existing, omni-channel programs and preparing for the future. read more »
Some of you may have read my recent post describing what I’m focusing on this year going in to the IBM Smarter Commerce Global Summit (SCGS). While I was writing that post I had a thought that I wanted to share with you as you prepare for the conference. read more »