We at Covalent Marketing have performed a lot of IBM Unica upgrades over the years, including the popular upgrade of IBM Marketing Operations. In my experience, a common phenomenon tends to occur after a successful upgrade of the IBM UMO module: double menu items in the tool bar! In the past, you would have to execute specific command line syntax via the included Configuration Tool (configTool) to remove these duplicate menu items. Lucky for us, experience has shown that there is actually an easier way to do it through the user-friendly Platform interface! This video will show you exactly how it’s done. read more »
Another year gone and another MRM Quadrant in the books. This is the first time in the last several years that we begin to see some stability. A few years ago, nobody was safe from acquisition. Teradata had purchased Aprimo, SAS had purchased Assetlink, and IBM had purchased Unica – all of whom were leaders in the Marketing Resource Management sphere. This year, however, there has been a calming of the storm and the companies offering these solutions have had the chance to grow both their capabilities and functionality organically. read more »
In my years of implementation experience, I’ve noticed the growing trend of organizations and their interest in changing how IBM Unica/EMM looks to their users. From company logos on toolbars to custom login screens and navicons, these minor aesthetic changes really help integrate IBM’s MRM suite into corporate intranets. These changes also help with user adoption especially if the company logo is the first thing seen upon login. There are those who say that the IBM EMM/Unica login looks generic and just want to spice it up. read more »
IBM EMM (Unica) v9.1 recently came out and there are some cool new features, but there are also some unfulfilled promises.
I’ll start with the good stuff. read more »