Posts Tagged ‘IBM’

12 / 1 / 2014

IBM ExperienceOne 9.1.1


It’s that time of year: pumpkin, turkey and a new IBM ExperienceOne (aka Unica, EMM, OCM, and a few other names I’ve already forgotten) release.  In this post, I’ll call out what I think are the key enhancements in the new 9.1.1 release.  This is by no means a comprehensive list, just the highlights to help you avoid sifting through mounds of documentation in order to get a sense of what this new release has to offer the working marketer. read more »

5 / 8 / 2014

Off To Smarter Commerce, But What Is It?


What exactly is IBM’s “Smarter Commerce”?  Here I sit three years after its launch by IBM, and I’m still trying to wrap my head around this contextually broad idea.  Surely I’m not alone in trying to have a true mastery of this solution set. read more »

5 / 5 / 2014

Smarter Offers at the IBM Smarter Commerce Global Summit


At next week’s Smarter Commerce Global Summit there will be over 180 sessions which are aligned to over 10 tracks and involve more than 70 client speakers. If you work with the IBM EMM Suite, one session that you should definitely not miss out on is “Offers – the Unsung Hero and Glue of the IBM Suite”. read more »

4 / 23 / 2014

Smarter Commerce Global Summit 2014



In just 3 short weeks, Covalent Marketing will be packing their bags and heading to Tampa, FL for the Smarter Commerce Global Summit. Looking at the agenda can be overwhelming, there is a lot to see, do and learn. While we’re there, I want to make sure I take in as much as I possibly can!  read more »