Posts Tagged ‘IBM’

11 / 23 / 2015

EMM v8.5 is approaching end of life – Considerations for Upgrading


IBM has announced the end of service for EMM v8.5. Here’s some thoughts on what to do next. read more »

11 / 18 / 2015

Plan IBM Campaign like Chicago, not Boston


Folktales of Boston’s early city-planning describe it as being determined by the aimless wanderings of cows. The city is notoriously difficult to navigate, made up of curved, one-way streets with no foundation in the cardinal directions. Chicago, on the other hand, is one enormous grid radiating from a central point near the lakefront. Chicago’s streets run clearly north-south or east-west, making navigation easy whether you’re travelling on foot, by car, or by train. In anticipation of supporting rapid commercial and industrial growth, architects pre-planned Chicago’s urban design with several clear goals in mind. A sudden boom in popularity caught Boston’s planners off guard, resulting in an infrastructure so confusing it spawned urban legends. Do you design your campaigns like Boston, or Chicago? read more »

10 / 20 / 2015

IBM Marketing Software 9.1.2



IBM has quietly released the latest version of IBM Marketing Software; a.k.a. IBM ExperienceOne, IBM EMM.  In the 9.1.2 version we found three major areas of enhancement: read more »

5 / 20 / 2015

IBM Amplify 2015. That’s a Wrap!


IBM concluded the first edition of their Amplify conference last Wednesday. While at the conference, IBM customers, prospects and business partners had the opportunity to learn about what Big Blue has planned for the future of customer engagement. read more »