On June 3, 2013, Tom Simonite published an article in the MIT Technology Review in which he claimed marketers will hate Gmail’s new filtered inbox.
My interest was piqued by Simonite’s strong opinion; I wanted to see what the new format was all about and how it might affect a user’s interaction with promotional marketing emails. read more »
Working on the Marketing Innovation study was a combination of education and verification of theories. One personal theory that was verified was that innovation doesn’t usually come from the top; rather, it is organically grown from all areas of a business. However, the tactic that CMOs struggled with is the ability to capture, conceptualize, and execute the best ideas. After putting considerable thought into this tactic, most of the ideas I came up with have been conventional, at best. read more »