Posts Tagged ‘Innovation’

12 / 19 / 2014

David Bowie Is… A great marketing lesson

 

What can all marketers learn from the great David Bowie?

I recently had the opportunity to view the exhibit “David Bowie Is…” at the Museum of Contemporary Art in Chicago.

While I went in knowing what an amazing performer and overall beautiful man David Bowie is, I had no clue I’d walk out with an excellent lesson in marketing. read more »

2 / 5 / 2014

Advertisements Off The Field, Breaking Down The Big Game

 

Like every other red blooded American I was at a party this past Sunday to watch the big game with my nearest and dearest. We stuffed our bellies with wings, pizza, and chili dip while we all put our initials in squares hoping that this would be the year we get our lucky numbers and win the pot made up of our friends money. And of course, we couldn’t wait for the much anticipated commercials.

I think it was what happened off of the “official” playing field that was more impact-ful than some of the advertisements we saw during the game. read more »

6 / 17 / 2013

Gmail’s New Inbox: Friend or Foe?

 

On June 3, 2013, Tom Simonite published an article in the MIT Technology Review in which he claimed marketers will hate Gmail’s new filtered inbox.

My interest was piqued by Simonite’s strong opinion; I wanted to see what the new format was all about and how it might affect a user’s interaction with promotional marketing emails.   read more »

5 / 22 / 2013

Crowdsourcing for Marketing

 

Working on the Marketing Innovation study was a combination of education and verification of theories. One personal theory that was verified was that innovation doesn’t usually come from the top; rather, it is organically grown from all areas of a business. However, the tactic that CMOs struggled with is the ability to capture, conceptualize, and execute the best ideas. After putting considerable thought into this tactic, most of the ideas I came up with have been conventional, at best. read more »