Posts Tagged ‘Integrated Marketing Management’

10 / 28 / 2013

Citing Sources of Inspiration


The daily lives of marketers are consumed by meetings, responding to emails and pushing campaigns forward.  With so much on one’s plate, it can be easy to spend all our time and attention on what’s in front of us. However, it’s a good idea to step back, take a few minutes, and check for input and inspiration in the articles of a number of the magazines that are designed specifically for advertisers and marketers. read more »

10 / 4 / 2011

The State of Enterprise Marketing Management: Dueling CMOs


It felt a little like high noon, when the CMOs of Aprimo and Hubspot discussed the pros and cons of marketing automation during a webinar on September 28th, 2011.  This webinar (hosted by Social Media Today and moderated by Maggie Fox), was one of the few that I’ve attended in which the conversation wasn’t “flowers and rainbows.”  Two different viewpoints contributed to an interesting and rich set of perspectives, even if one shies away from calling it a conversation. read more »

11 / 19 / 2009

A Review of Aprimo Enterprise v8.5


As a certified partner of Aprimo Inc., Covalent Marketing attends several Aprimo Partner meetings each year. Our most recent meeting was to get a look at 8.5. Both of Aprimos’ product development and product marketing teams were on hand to present valuable information and answer questions about this latest version of Aprimo Enterprise. read more »

6 / 11 / 2009

Being more efficient with Continuous Integration Testing


In my last blog entry, I wrote a sample letter to the marketing director of a fictional organization showcasing the benefits of why they should ‘virtualize’ their database marketing environment. Continuing the idea of how to build a better database marketing environment I wanted to follow up by talking about a process that can be used in nearly all database marketing environment, Continuous Integration Testing. read more »