Posts Tagged ‘Marketing Operations’

7 / 20 / 2015

Client Success Series: Change Management

 

The purpose of the Client Success blog series is to prepare you, the client, for the moment that your consulting team leaves. The previous posts have prepared you for how to position your project for success. This post will focus on how to create a change management plan to ensure you keep the momentum that the consulting team has helped create. read more »

7 / 13 / 2015

Client Success Blog Series: The Current State Evaluation

 

The purpose of the Client Success blog series is to prepare you, the client, for the moment that your consulting team leaves. The last few posts have helped you understand how to structure your team, what to cross off of your preparation checklist, and how to position leadership for continued success. This post will focus on the phase of a project which ensures none of these efforts are done in vain – the Current State Evaluation. read more »

12 / 15 / 2014

Resolve to Evolve

 

Now that your holiday offers are out the door, it’s time to look ahead to the New Year and make resolutions – or evolutions. Marketers know how to change, to ask themselves “How have the needs of my consumers changed? How do we respond to that in a way that is relevant?” read more »

11 / 24 / 2014

Marketers, It’s Time To Date Your Target Customers

 

Online dating closely resembles the online marketplace where consumers enjoy the ease of scrolling through a list of relevant items based on preference and certain criteria. It is a simple and effective model for both internet shopping and finding a partner online. And now, online dating can give back to digital marketing – here are three things that marketers can learn from one of the most popular online dating apps, Tinder. read more »