Posts Tagged ‘Marketing Operations’

12 / 15 / 2014

Resolve to Evolve


Now that your holiday offers are out the door, it’s time to look ahead to the New Year and make resolutions – or evolutions. Marketers know how to change, to ask themselves “How have the needs of my consumers changed? How do we respond to that in a way that is relevant?” read more »

11 / 24 / 2014

Marketers, It’s Time To Date Your Target Customers


Online dating closely resembles the online marketplace where consumers enjoy the ease of scrolling through a list of relevant items based on preference and certain criteria. It is a simple and effective model for both internet shopping and finding a partner online. And now, online dating can give back to digital marketing – here are three things that marketers can learn from one of the most popular online dating apps, Tinder. read more »

2 / 5 / 2014

Advertisements Off The Field, Breaking Down The Big Game


Like every other red blooded American I was at a party this past Sunday to watch the big game with my nearest and dearest. We stuffed our bellies with wings, pizza, and chili dip while we all put our initials in squares hoping that this would be the year we get our lucky numbers and win the pot made up of our friends money. And of course, we couldn’t wait for the much anticipated commercials.

I think it was what happened off of the “official” playing field that was more impact-ful than some of the advertisements we saw during the game. read more »

12 / 12 / 2013

Tips for Learning and Using a New Marketing Automation System


A new marketing automation system has been implemented at your business/place of work.  Maybe you were involved in the selection and/or implementation of the system, or maybe you have just heard that the new system is being introduced.  A major transition (or multiple transitions of different systems) like this could happen a few times in a matter of years at your place of work. The transition is often a major one for end users, particularly if the prior system was in use for a long time. read more »