In this edition of Covalent Marketing’s 15 Metrics for Marketing Success, I’m going to talk about Churn. This is one of those metrics in which most marketers find to be quite simple – until you really think about it.
From a purely definitive standpoint, one could define churn as the percentage of existing customers who chose not to do business with you (on some timely basis; week, month, year). For example, a customer churn rate of 10 in a year and you started out with 100 customers, you’re left with 90 at the end of the year. read more »
Measuring Brand Awareness is our first metric in our series of the 15 Metrics Every Marketer Should Know.
For soda companies, what is the first brand you think of?
Do you remember which soda brand wants to teach the world to sing, and which is a favorite of Britney Spears and Ray Charles? read more »
“Organizations that embrace marketing metrics and create a data-driven marketing culture have a competitive advantage that results in significantly better financial performance than that of their competitors” – Mark Jeffery. read more »
Marketers want to be invited into the strategic planning and cap-ex hallowed halls within their own organizations, and with good reason. Being involved in customer-focused efforts across the business demonstrates Marketing’s ability to manage the customer touch points and experience. However, Marketers, in deep focus on the brand, have given away some of their power to in areas where strategic transformation is needed. That leaves Marketing left outside the boardroom. read more »