Posts Tagged ‘Smarter Marketing’

7 / 1 / 2015

Developing the Internal Subject Matter Expert


Marketing organizations will often bring in consultants to do a specialized job, such as implementing a new software tool or a new process.  However, it is also important for your company to establish a business owner to be the expert after the consulting team leaves.  Therefore, cultivating an internal SME should not be overlooked when implementing a new software tool or process. read more »

2 / 26 / 2014

Marketing Lessons From 2014 Oscar Nominees

The 2014 Oscar Awards will be given out this Sunday. In addition to the traditional “Who is wearing who”, the big question remains: which movie will walk away with the coveted Best Picture trophy?
Below are some of the movies nominated for this prestigious award and the marketing lessons we can take away from watching them. read more »
2 / 25 / 2013

Software Development Lifecycle: Waterfall vs. Agile


Software development requires a well thought out plan to guide the process through the early stages of creation to the end stages of user acceptance and maintenance. We recently worked with a client that was performing a major release of their Marketing database. One topic of discussion was “What is the better approach to the Software Development Life Cycle? A Waterfall approach or an Agile approach.” read more »

3 / 9 / 2012

Striving to Be Simple-minded


“Simplicity is the ultimate sophistication.” – Da Vinci

Somewhere in the complexity of Chicago traffic today, I began to wonder when such a great term became a pejorative.

This term – which should be a positive – has so many negative connotations that I want you to suspend your disbelief at its current definition to walk with me for a moment.

What do our customers want from us?  The ability to say “that was simple.”

What do we want for ourselves every day?  A little more simplicity, a little bit of ease in getting the myriad tasks we have before us completed. read more »