Posts Tagged ‘Smarter Marketing’

2 / 26 / 2014

Marketing Lessons From 2014 Oscar Nominees

The 2014 Oscar Awards will be given out this Sunday. In addition to the traditional “Who is wearing who”, the big question remains: which movie will walk away with the coveted Best Picture trophy?
Below are some of the movies nominated for this prestigious award and the marketing lessons we can take away from watching them. read more »
2 / 25 / 2013

Software Development Lifecycle: Waterfall vs. Agile


Software development requires a well thought out plan to guide the process through the early stages of creation to the end stages of user acceptance and maintenance. We recently worked with a client that was performing a major release of their Marketing database. One topic of discussion was “What is the better approach to the Software Development Life Cycle? A Waterfall approach or an Agile approach.” read more »

3 / 9 / 2012

Striving to Be Simple-minded


“Simplicity is the ultimate sophistication.” – Da Vinci

Somewhere in the complexity of Chicago traffic today, I began to wonder when such a great term became a pejorative.

This term – which should be a positive – has so many negative connotations that I want you to suspend your disbelief at its current definition to walk with me for a moment.

What do our customers want from us?  The ability to say “that was simple.”

What do we want for ourselves every day?  A little more simplicity, a little bit of ease in getting the myriad tasks we have before us completed. read more »

1 / 27 / 2012

The 12 Days of Innovation, for Marketers


It’s really hard in life to have work-life balance.  Our own Liz Kaufman introduced Covalent to a refinement of the concept:  work-work balance.  We spend so much time focused on the day to day that we forget about truly challenging our thinking.

Work-work balance is carving out a portion of the day or week or even month to dedicate to advancing your thinking. read more »