Posts Tagged ‘Smarter Marketing’

5 / 11 / 2016

Enhancing Customer-centric Marketing with Tealeaf


The paradigm of marketing has undergone a shift from marketing to the masses to marketing to the consumer.  With the goal of having personalized interactions with consumers, marketers should be placing the customer at the center of their marketing efforts.

I have recently had the opportunity to learn more about Tealeaf, one of IBM’s Customer Analytics Solutions.  The capabilities of Tealeaf are many, but the implications of how it can enhance the spectrum of customer interactions is what really has me excited. read more »

3 / 29 / 2016

You’re talking, but are you being heard?


When we think about becoming better verbal communicators, we often focus on what we are saying and how we are saying it – those verbal and non-verbal signals we are sending out; however, communication is about the sender and the receiver. If you deliver an amazing speech but nobody understood it, you have communicated poorly. It helps to be aware of your audience, whether it is a large professional crowd or your four year-old niece, so that you can adapt your communication style to be better comprehended by the receiver(s). read more »

10 / 19 / 2015

Software Development Lifecycle: Waterfall vs. Agile


Software development requires a well thought out plan to guide the process through the early stages of creation to the end stages of user acceptance and maintenance. Our clients often ask us, “What is the better approach to the Software Development Life Cycle? A Waterfall approach or an Agile approach.” read more »

7 / 13 / 2015

Client Success Blog Series: The Current State Evaluation


The purpose of the Client Success blog series is to prepare you, the client, for the moment that your consulting team leaves. The last few posts have helped you understand how to structure your team, what to cross off of your preparation checklist, and how to position leadership for continued success. This post will focus on the phase of a project which ensures none of these efforts are done in vain – the Current State Evaluation. read more »