Posts Tagged ‘Smarter Marketing’

7 / 13 / 2015

Client Success Blog Series: The Current State Evaluation

 

The purpose of the Client Success blog series is to prepare you, the client, for the moment that your consulting team leaves. The last few posts have helped you understand how to structure your team, what to cross off of your preparation checklist, and how to position leadership for continued success. This post will focus on the phase of a project which ensures none of these efforts are done in vain – the Current State Evaluation. read more »

7 / 1 / 2015

Developing the Internal Subject Matter Expert

 

Marketing organizations will often bring in consultants to do a specialized job, such as implementing a new software tool or a new process.  However, it is also important for your company to establish a business owner to be the expert after the consulting team leaves.  Therefore, cultivating an internal SME should not be overlooked when implementing a new software tool or process. read more »

2 / 26 / 2014

Marketing Lessons From 2014 Oscar Nominees

 
The 2014 Oscar Awards will be given out this Sunday. In addition to the traditional “Who is wearing who”, the big question remains: which movie will walk away with the coveted Best Picture trophy?
Below are some of the movies nominated for this prestigious award and the marketing lessons we can take away from watching them. read more »
2 / 25 / 2013

Software Development Lifecycle: Waterfall vs. Agile

 

Software development requires a well thought out plan to guide the process through the early stages of creation to the end stages of user acceptance and maintenance. We recently worked with a client that was performing a major release of their Marketing database. One topic of discussion was “What is the better approach to the Software Development Life Cycle? A Waterfall approach or an Agile approach.” read more »