Like every other red blooded American I was at a party this past Sunday to watch the big game with my nearest and dearest. We stuffed our bellies with wings, pizza, and chili dip while we all put our initials in squares hoping that this would be the year we get our lucky numbers and win the pot made up of our friends money. And of course, we couldn’t wait for the much anticipated commercials.
I think it was what happened off of the “official” playing field that was more impact-ful than some of the advertisements we saw during the game. read more »
I would just like to start by saying I do not feel cool enough to write this post. I am a white woman who grew up in suburban Minnesota. I know very little about skateboarding or surfing. I actually know a tad about hip hop, so that would have to be my way into evaluating “The Hundreds” for our RetailLove series. Sometimes something catches your eye, and you find that brand or store intriguing. Personally I find streetwear incredibly intriguing, and more particularly the company The Hundreds. read more »
The reputation economy is an outcome of the abundance of digitized information about who we are and what we deliver – whether in our work, our daily lives, our reviews of products, restaurants and services. We place an inherent amount of trust in other peoples reviews. Detailed reviews of product features and menu items provide us consideration points to guide decision making. Importantly, we value the reviewer and the contents of review in the defined context of the situation in which we are looking to apply the information. For a hotel, a colleague of mine wants it close to the office. I want a comfortable desk. We value the components of that room differently. However, I wouldn’t trust those hotel reviewers to provide me guidance on how to hire a great consultant. read more »