Tableau is well-known for how seriously they take their customer feedback and use it to keep their product at the top of a quickly shifting industry.
The analytics powerhouse introduced their second point release of Tableau version 8 in June, answering several key requests of their customers as well as making a few enhancements that we may not have thought of. Here’s my brief recap of the latest additions to the Tableau Desktop Product: read more »
As marketers, we have access to a wealth of data– campaign, customer, operational, financial, and more. Rita recently gave an overview of the three steps to implementing data driven marketing in your operations. Matt elaborated on the first step: data collection, by addressing the importance of quality data collection. So now you have accurate data, but what do you do with it? read more »
The BI and Analytics space has been waiting for a competitor to jump out as a true leader. Last year’s Magic Quadrant highlighted several vendors in the “Leaders” quadrant that were strongly positioned to pull away from the pack. read more »
Unica Administrators can lessen the time allocated to supporting campaign analytics while increasing data scalability and data-based insights in just a few steps. read more »