Over the past few months I have heard more clients, colleagues, and leaders in the BI space talk about Tableau. Being newer to the space myself, recognizing the growing demand for marketing dashboards and real time reporting solutions, I decided to take it upon myself to learn the software. read more »
The latest major release from Tableau is out and we have the scoop on enhancements now available in version 9.0. As an alliance partner, the Tableau team at Covalent Marketing got to beta test 9.0 and we have been waiting with baited breath to present the new features to you! Tableau made some very slick additions to functionality that enhance an already great user experience, allowing you to “stay in the flow” while exploring the data. Performance speed has been enhanced throughout both the Desktop and Server applications through improvements in the Tableau Data Engine by simplifying and reducing query caching running on the back end. read more »
Tableau is well-known for how seriously they take their customer feedback and use it to keep their product at the top of a quickly shifting industry.
The analytics powerhouse introduced their second point release of Tableau version 8 in June, answering several key requests of their customers as well as making a few enhancements that we may not have thought of. Here’s my brief recap of the latest additions to the Tableau Desktop Product: read more »
As marketers, we have access to a wealth of data– campaign, customer, operational, financial, and more. Rita recently gave an overview of the three steps to implementing data driven marketing in your operations. Matt elaborated on the first step: data collection, by addressing the importance of quality data collection. So now you have accurate data, but what do you do with it? read more »