The release of Tableau 8 earlier this year was a major win for Tableau. On top of remedying numerous customer pain points, the company was able to provide several other functionalities that empower us to (as Christian Chabot said last year) “raise ourselves to a higher platform”. read more »
It’s time once again for the Tableau Customer Conference. I’m excited to have the opportunity to attend this year’s conference and learn about all of the great things that Tableau is doing to improve their product, as well as the incredible ways that customers are using Tableau to improve their business. read more »
As marketers, it is vital to know who we are communicating with and understand the effectiveness of our communication. This effectiveness is considered from the goal of delivering a maximum Return on Marketing Investment (ROMI).
Gartner’s Magic Quadrant has become somewhat of a gold standard in analyzing the technology markets. They aim to place all vendors within 4 quadrants (challengers, leaders, niche players and visionaries) with an emphasis on the ability to execute and completeness of vision. Recently, Gartner released their Magic Quadrant for Business Intelligence and Analytics Platforms. In past Magic Quadrants, there was not an emphasis on the analytics side of it, but market demands have changed that. read more »