Posts Tagged ‘twitter’

5 / 26 / 2015

How to Tweet Smarter


In a recent blog post, Eric talked about creating a Twitter account to improve one’s personal branding from the perspective of starting a Twitter account as a young professional. One of the more important tasks required to create a valuable network is acquiring high value followers – individuals with whom you can create a professional network. read more »

5 / 11 / 2012

Handle It: Why Twitter Handles Belong in Your Database


(Note: B2B Marketers, this is most especially to you)

To a new generation email feels old and even “outdated.”  However, for many years now, email is the medium by which companies communicate from a digital perspective (more broadcasting that communicating, but I’m being aspirational).  Customers are all too familiar with it.  They can’t seem to put down their mobile devices or tablets long enough to lose their attraction to it, checking and sending email with friends and coworkers.  Clearly, despite some peoples’ desire to have email pass on to the great “old media bucket in the sky,” it remains.  I hear companies still talking about collecting email addresses so that they can communicate with customers to market a promotion, handle customer service issues and track product shipments, etc…so why aren’t companies talking about collecting a Twitter handle? read more »