In my years of implementation experience, I’ve noticed the growing trend of organizations and their interest in changing how IBM Unica/EMM looks to their users. From company logos on toolbars to custom login screens and navicons, these minor aesthetic changes really help integrate IBM’s MRM suite into corporate intranets. These changes also help with user adoption especially if the company logo is the first thing seen upon login. There are those who say that the IBM EMM/Unica login looks generic and just want to spice it up. read more »
Unica Administrators can lessen the time allocated to supporting campaign analytics while increasing data scalability and data-based insights in just a few steps. read more »
IBM EMM (Unica) v9.1 recently came out and there are some cool new features, but there are also some unfulfilled promises.
I’ll start with the good stuff. read more »
Every 18 months or so, a software upgrade is released for marketing technology systems, including IBM (previously ‘Unica’). These upgrades can help increase performance, streamline marketing functions, and simplify IT involvement. To put them into place, however, is not generally an easy task requiring time, expertise, adjustment, and sometimes even the planets proper alignment. Over the years, I have done my fair share of software implementations and upgrades with various clients. These experiences, collectively, have given me a robust perspective on what many marketing organizations struggle through when presented with the many software versioning options under the cry of “Upgrade!” read more »