Our Partners

A core Covalent Marketing mantra is “we are smarter together.” Through our partnerships, we can deliver best-in-class technology to our clients, enabling world-class Enterprise Marketing Management (EMM) solutions for their toughest challenges. Our consultants have decades of hands-on experience with these EMM packages, allowing you to see the value of your software investment quickly.

We also partner with well-chosen marketing industry associations to share thought leadership and best practices. We use these opportunities to connect with colleagues and clients, as well as helping our industry to thrive.


Aprimo, a Teradata Company, is a leading provider of Integrated Marketing Management (IMM) software and services that enhance the productivity and performance of marketing organizations. Aprimo Enterprise, the Aprimo integrated suite of applications, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies) and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo’s innovative service oriented architecture (SOA), which eliminates marketing as an island of automation within the enterprise. With over 90,000 users worldwide, Aprimo provides solutions primarily to large enterprises and medium-sized businesses including some of the largest companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology and telecommunications industries.

Covalent Marketing provides a range of service offerings for IMM process design, software integration and optimization aimed at helping our clients gain marketing efficiencies using the Aprimo suite of tools.

Follow Aprimo on Twitter: @aprimo


Unica, an IBM Company, is a recognized leader in marketing software solutions. The company’s advanced set of enterprise marketing management and on-demand marketing solutions empower organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. Unica’s solutions integrate and streamline all aspects of online and offline marketing. The unique interactive marketing approach Unica provides, incorporates customer and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Covalent Marketing provides a range of service offerings for EMM process design, software integration and optimization aimed at helping our clients gain marketing efficiencies using the Unica suite of tools.

Follow Unica on Twitter: @Unica

Tableau Software

Tableau Software, based in Seattle WA, helps people see and understand their data by building software for fast analytics and rapid-fire business intelligence. Tableau’s award-winning products integrate data exploration and visualization to make analytics fast, easy and fun. The result is pictures instead of rows and columns of textual information. People can rapidly discover key trends and outliers that would otherwise be impossible to see through typical text-based reporting or traditional business intelligence solutions.

Tableau understands the needs of businesspeople, non-technical and technical alike, when it comes to retrieving and analyzing large volumes of data. As a result, Tableau has already attracted over 50,000 licensed users in companies from one-person businesses to the world’s largest organizations.

Follow Tableau Software on Twitter: @tableau

The Domino Project

The Domino Project is a new kind of publishing, the brainchild of Seth Godin, and powered by Amazon. Named after the domino effect—one powerful idea spreads down the line, pushing from person to person, The Domino Project represents a fundamental shift in the way books (and digital media based on books) have always been published. Eventually consisting of a small cadre of stellar authors, The Domino Project is a publishing house organized around a new distribution channel, one that wasn’t even a fantasy when most publishers began. Books and ideas are important and when placed in the hands of the right people, can create something magical. There is an inherent trust in published content. This is something that can be simultaneously leveraged and respected. The Domino Project is reinventing what it means to be a publisher, and along the way, spreading ideas that they are proud to spread. It offers various partnership packages that help companies of all sizes grow, train and innovate as well as create tailored partnerships and sponsorships for Fortune 500 companies to independents.

Follow The Domino Project on Twitter: @ProjectDomino