Conversational Marketing

Marketing is a conversation. It’s as much about listening to customers as talking with them. It’s about inspiring conversation, providing value, and creating advocates for your brand.

At Covalent Marketing, we get the conversation started with you – by understanding your position in the market, your digital presence, your engagement with customers and prospects, your business goals and your customers’ preferences. With a thorough scan of the landscape, we can then help develop a strategy for engaging prospects and customers, using optimal channels, messages and timing — in social media and beyond.

 

Social Media Integration

 

Social media can bring together a richer brand experience and deeper customer engagement when done well.  But how to deliver on the promise?  We’ll help you get critical insights by assessing how all of your channels contribute to a branded series of moments with the customer.  From there, we can drive favorable experiences in the digital AND physical worlds. We help you determine what conversations you need to have and how to get measurable results using an integrated plan that’s right for you. Read more.

Channel Optimization

 

Right channel, right message, right time. With so many pieces to the puzzle, it can be challenging to make the best choices for engaging with your audiences. Optimizing channels is about optimizing contact points across the channels and creating the optimal experience delivered in a channel.  You’ll need to address both.  We will help you prioritize your most valuable channels and account for multiple approaches including traditional, new and nascent media.  We’ll also help you create listening capabilities for ongoing learning and continuous improvement. Read more.

Ask us to share more. Email Us or call 312.582.4550