Case Studies

Real Time Marketing Case Study

Covalent Marketing helped to modernize a Fortune 100 health insurance company’s marketing efforts and become more consumer-centric by better personalizing the experiences of their members.


Change Management and Technology Adoption Case Study

We helped a healthcare company with change management and  an education program to achieve ROI from their newly implemented software and processes.

Marketing Capabilities and Technology Roadmap Case Study

Covalent Marketing empowered our client with a holistic three year marketing technology roadmap. This set the client up to successfully achieve their desired customer experience.


Offers And Attributions Case Study

An international financial organization using IBM Campaign was held back by inefficient and inconsistent offer management and campaign attribution methodologies.


Organization Wide Reporting Case Study

Developed a solution to create a markets, worldwide, access to reporting and reporting training.



Streamlined Marketing Operations Process Case Study

Covalent Marketing redesigned process shifts the focus of email production from individual email creation to integrated planning of entire campaigns.

processAutomated End To End Process Case Study

Using our Marketing Mastery approach to allow our client to move at the speed of business, which provided the marketing team the agility to adjust to changing customer needs.


dashboardOperational Marketing Dashboards Case Study

Covalent Marketing switched a fortune 100 company’s heavy reliance on Excel to a Business Intelligence platform, which decreased both the time and resources required to produce effective reporting.

Event Based Marketing Case Studyflow chart

Covalent Marketing reengineered the process that a Fortune 100 company utilized to execute their event based marketing.


Unica Upgrade Case Studygraph

The value of upgrading and staying compliant, by conducting a major campaign management software upgrade.