Conference Presentations

HC-WEBINAR-PHOTOConsumer-Centric Healthcare Marketing: A Change Has Come

The only constant in the Healthcare field these days seems to be change.

With the biggest ever influx of consumer enrollment, through a huge range of digital channels and a vast number of regulations to navigate, consumer data has never been more vital to healthcare.

Aginity and Covalent Marketing have teamed up to share how Healthcare Marketers can benefit from the lessons learned by the Retail Industry to drive smarter consumer acquisition, engagement and retention through Big Data.  We also examine why the key to success is the ability to connect these insights to the marketing execution systems you already have. Access the recording of the webinar here



What is an offerOffers The Unsung Hero And Glue of the IBM EMM Suite

A presentation from Ryan Kosanic at the 2013 IBM Campaign Regional Users Group held in Columbus, OH








7 Principles of Contact Management

Presentation by Cristene Gonzalez-Wertz and Stanton Willins from the 2011 Unica Marketing Innovation Summit







Using Plan for Program Management in the New Media Landscape

Presentation given by Stanton Willins and Ryan Kosanic at Unica’s Marketing Innovation Summit 2008








M.Tech 2011 Virtual Micro.Conference (Transcript)
M. Tech 2011 Virtual Micro.Conference (Audio)

This is a virtual micro.conference held on May 25, 2011. 60 Marketing Leaders in 60 Minutes on the Future of Marketing, sponsored by IBM.  Cristene Gonzalez-Wertz is featured on page 19 where the webinar turns its attention to “exploring the organizational, systemic and human elements involved in successfully managing your company’s marketing.”  With speakers from Forrester, IBM, and Acxiom, we think you’ll find engaging and interesting points of view to help stimulate new ideas.