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Covalent Marketing believes in marketers – specifically helping them be as smart as they can in their search for optimized and effective customer relationships.

We also think that there is no one in the organization better primed to own Innovation than the modern CMO – that leader who combines the power of technology and data into significantly improved marketing.

To outperform in a complex, shifting and ever-so-competitive environment, innovation must become the lifeblood of differentiation and success. That’s not to say operational efficiency is not important; it is. No doubt operational efficiency “keeps the lights on.” But in today’s fast-changing world, it is innovation that provides new lights to turn on.

In this series of perspectives, ideas and blog posts, we share with you the results of our 2012 Survey and Interviews on Marketing Innovation

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