our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

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10 / 16 / 2014

Salesforce.com is Making “Waves” in BI and Analytics

 

The major news out of Salesforce.com’s Dreamforce Conference so far is the release of their cloud based analytics platform called “Wave”. Below is my quick and dirty recap on Salesforce.com’s latest attempt to break into the Business Intelligence and Analytics Space. read more »

9 / 11 / 2014

8 Marketing Technology Cornerstones in Review

 

Back on August 11th, 2014, we asked you if your marketing organization has taken a moment to stop, breath deeply, and reflect on what’s changed and/or evolved over the past several years.

For many of you, the answer was no. So over the past few weeks, we tried to help facilitate this reflective time for you by explaining the 8 Marketing Technology Cornerstones that will make you a more savvy marketer. These cornerstones reflect the changes that have occurred in our industry over the past several years. read more »

9 / 8 / 2014

Marketing technology administration has changed

 

When we talk about Marketing Technology, we often focus on the tools and/or the marketers….and rightfully so.  However, there’s an often neglected population of people who are instrumental in keeping our Marketing Technology systems both working and relevant: the administrators. read more »

9 / 4 / 2014

One Size Certainly Does Not fit All

 

One Halloween season years ago, being the procrastinator that I am, I ran into one of those seasonal Halloween gag stores to pick up a costume for the company party that same night. I grabbed a werewolf mask that was labelled “One size fits all” without trying it on, in addition to, an XL werewolf costume. I had to escape the crazed mob of last minute shoppers if I was going to make the party in a decent time. Little did I know, maybe it was denial, but my head is ginormous and that “One size fits all” mask didn’t include the Jasper size parameters. Long story short, I made it to the party as a banana (a cheap costume I still had in my closet, thank goodness.) read more »