our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

1 / 14 / 2015

Beginners Guide to IBM Campaign

 

Are you interesting in learning IBM Campaign, but don’t know where to start?  Let’s face it.  There is plenty of content out there for experienced users about troubleshooting and advanced techniques, but there’s not much for the users who are just starting out. read more »

1 / 12 / 2015

Marketing Technology Losses

 

A lot has been done over the last decade to empower Marketers to be self-governing marketing automation shops…but at what cost?  As marketing technologies have shifted from a primarily IT run venture to a more heavily weighted Marketing ownership, there have been a few things left behind in its wake.  Two prime examples of this are: the importance of data modeling and the flexibility/use of Application Programing Interfaces (APIs). read more »

1 / 7 / 2015

The Internet of Things < The Internet of ME and how Marketers must adjust

 

Though I am not physically present at the Consumer Electronics Show this week, I am participating in the next-best way – on Social Media. It’s difficult to keep up with all of the chatter (615 new posts referenced #CES2015 in the last 40 minutes), but as I scan my newsfeed, a few trends stick out to me: read more »

12 / 19 / 2014

David Bowie Is… A great marketing lesson

 

What can all marketers learn from the great David Bowie?

I recently had the opportunity to view the exhibit “David Bowie Is…” at the Museum of Contemporary Art in Chicago.

While I went in knowing what an amazing performer and overall beautiful man David Bowie is, I had no clue I’d walk out with an excellent lesson in marketing. read more »