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We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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11 / 24 / 2014

Marketers, It’s Time To Date Your Target Customers

 

Online dating closely resembles the online marketplace where consumers enjoy the ease of scrolling through a list of relevant items based on preference and certain criteria. It is a simple and effective model for both internet shopping and finding a partner online. And now, online dating can give back to digital marketing – here are three things that marketers can learn from one of the most popular online dating apps, Tinder. read more »

11 / 17 / 2014

Taylor Swift fought for Intellectual Property but who’s fighting for Marketing Data?

 

Taylor Swift’s latest album “1989” has stirred up a lot of attention lately after being leaked ahead of its release date.  This brings back memories of Napster and Kazaa; internet services notorious for allowing fans to illegally download artist’s songs. Many musicians consider this Intellectual Property theft. Taylor Swift felt this same way about the leaking of her album, and has made sure to voice that opinion. read more »

11 / 12 / 2014

The Science Behind Enhancing Your Marketing Resource Management

 

“When you start looking at a problem and it seems really simple, you don’t really understand the complexity of the problem. And your solutions are way too oversimplified. Then you get into the problem, and you see it’s really complicated. And you come up with all these convoluted solutions. That’s where most people stop. The really great person will keep on going and find…the key underlying principle of the problem and come up with a beautiful, elegant solution that works.”

-Steve Jobs read more »

10 / 31 / 2014

How To Work Like You’re Fighting For Reelection Everyday

 

What if you had to go through a re-election cycle every 2 or 4 years in order to keep your job?

shutterstock_162914114When you live in a battleground state, like Colorado (which I do) you can’t avoid the landslide of political advertising that comes through every marketing channel.  With Election Day coming up next week and the barrage of ads coming to a head, it made me wonder: what if every 2 – 4 years, the entire marketing department had to be re-elected? Would we work differently? read more »