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2 / 4 / 2016

The Methodology of Project Chickentown

 

In my spare time over the past couple of weeks, I have been working on a venture at home, which my family has dubbed, “Project Chickentown.” I built a coop for our chickens last year, but that didn’t stop our French bulldogs from constantly terrorizing them through the coop fencing. This was a problem since unhappy chickens don’t lay many eggs and we would have to secure the dogs before letting the chickens out of their coop. This was also a major hassle because when it was time to let the dogs out, herding 20+ chickens into a coop becomes a test in patience and stamina. In an eggshell, I have set out to create a dog-free sanctuary for our 22 chickens where they can happily roam before retiring to their chicken hotel on their own. read more »

1 / 27 / 2016

Corporate Culture

 

Twitter recently announced the surprising news that several top executives had received some “well-deserved time off.” There is, of course, speculation as to why returning CEO and Co-founder Jack Dorsey made such drastic change. My speculation is this: He is changing the culture of Twitter. read more »

1 / 19 / 2016

Like, my future coworkers. #marketing #relevant

 

The new year is a time when many articles are published with predictions about marketing technology for the coming year and beyond. I recently listened to episode 573 of This American Life, titled “Status Update,” which gave me a surprise “back to the future” moment. read more »

12 / 14 / 2015

The Right Project Manager for Marketing Automation Projects

 

IT projects are hard. Marketing Automation projects are harder. read more »