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One of the most rewarding aspects of being a consultant is having the opportunity to interact and work with a variety of organizations, each with its own unique culture, dynamic, and makeup of professionals. This exposure to different beliefs, business systems, and people allow for a great sharing of ideas and ultimately makes us all smarter marketers. read more »
It’s my favorite time of the year! This Sunday, I’ll be eagerly watching the red carpet arrivals to see who is wearing who, but after that, I’ll stick around for the 87th Annual Academy Awards. Once again, I’m here to break down the movies up for best picture, and the marketing lessons we can learn from them! read more »
Are you interesting in learning IBM Campaign, but don’t know where to start? Let’s face it. There is plenty of content out there for experienced users about troubleshooting and advanced techniques, but there’s not much for the users who are just starting out. read more »
A lot has been done over the last decade to empower Marketers to be self-governing marketing automation shops…but at what cost? As marketing technologies have shifted from a primarily IT run venture to a more heavily weighted Marketing ownership, there have been a few things left behind in its wake. Two prime examples of this are: the importance of data modeling and the flexibility/use of Application Programing Interfaces (APIs). read more »