our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

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7 / 28 / 2015

The Myth of Multi-Tasking

 

Fact: computers are great at multi-tasking and people stink at it.  Yet somewhere along the way, you were conned to believe that you can process information like a computer and should embrace multi-tasking.  But why?  You probably had some boss who gave you multiple work streams and asked that they all be accomplished yesterday resulting in the off-handed suggestion to “multi-task.”  I wouldn’t be surprised if that same boss also told you to “sleep faster”! read more »

7 / 20 / 2015

Client Success Series: Change Management

 

The purpose of the Client Success blog series is to prepare you, the client, for the moment that your consulting team leaves. The previous posts have prepared you for how to position your project for success. This post will focus on how to create a change management plan to ensure you keep the momentum that the consulting team has helped create. read more »

7 / 13 / 2015

Client Success Blog Series: The Current State Evaluation

 

The purpose of the Client Success blog series is to prepare you, the client, for the moment that your consulting team leaves. The last few posts have helped you understand how to structure your team, what to cross off of your preparation checklist, and how to position leadership for continued success. This post will focus on the phase of a project which ensures none of these efforts are done in vain – the Current State Evaluation. read more »

7 / 8 / 2015

Getting Started with Tableau: What you need to know

 

Over the past few months I have heard more clients, colleagues, and leaders in the BI space talk about Tableau.  Being newer to the space myself, recognizing the growing demand for marketing dashboards and real time reporting solutions, I decided to take it upon myself to learn the software.   read more »