our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

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10 / 31 / 2014

How To Work Like You’re Fighting For Reelection Everyday


What if you had to go through a re-election cycle every 2 or 4 years in order to keep your job?

shutterstock_162914114When you live in a battleground state, like Colorado (which I do) you can’t avoid the landslide of political advertising that comes through every marketing channel.  With Election Day coming up next week and the barrage of ads coming to a head, it made me wonder: what if every 2 – 4 years, the entire marketing department had to be re-elected? Would we work differently? read more »

10 / 16 / 2014

Salesforce.com is Making “Waves” in BI and Analytics


The major news out of Salesforce.com’s Dreamforce Conference so far is the release of their cloud based analytics platform called “Wave”. Below is my quick and dirty recap on Salesforce.com’s latest attempt to break into the Business Intelligence and Analytics Space. read more »

9 / 11 / 2014

8 Marketing Technology Cornerstones in Review


Back on August 11th, 2014, we asked you if your marketing organization has taken a moment to stop, breath deeply, and reflect on what’s changed and/or evolved over the past several years.

For many of you, the answer was no. So over the past few weeks, we tried to help facilitate this reflective time for you by explaining the 8 Marketing Technology Cornerstones that will make you a more savvy marketer. These cornerstones reflect the changes that have occurred in our industry over the past several years. read more »

9 / 8 / 2014

Marketing technology administration has changed


When we talk about Marketing Technology, we often focus on the tools and/or the marketers….and rightfully so.  However, there’s an often neglected population of people who are instrumental in keeping our Marketing Technology systems both working and relevant: the administrators. read more »