our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

8 / 5 / 2016

Aprimo is Back

 

With companies now focusing on enterprise customer experience, gone are the days of traditional marketing operations and MRM.  Organizations now have to connect behaviors and messages to a customer journey that spans marketing, sales, products, and service. The thought of enterprise communication operational management is daunting.   read more »

8 / 3 / 2016

Setting the Stage for the Olympic Games

 

The Olympic Games are the greatest sporting event on Earth. It brings together the best athletes from around the world and attracts millions of spectators. For the athletes, the Games offer them the chance to compete at the very highest level in their chosen disciplines and this is more often than not, the highlight of their sporting careers. The Olympic host city is on display for the rest of the world during the course of the 16 days of the contests, and the city has the opportunity to show the world what makes them great. read more »

7 / 28 / 2016

Discovering Marketing Heroes at the 2016 Comic-Con

 

comic con

Over the weekend, I attended my very first San Diego Comic Convention aka SDCC aka Comic-Con. I’ve been asked many questions like:

  • “How did you like it?”
  • “Did you see anything cool?”
  • “Did you get what you want?”
  • “Did it meet your expectations?” (I’ll get to that in a minute.)

read more »

7 / 26 / 2016

What can Marketers learn from Pokémon-GO?

 

The meteoric rise of Pokémon-GO struck me when my 3 year old daughter began pestering me to download the game to my iPhone. There is something ingenious here for a game born out of one simple idea: To get the kids out of the house and play. read more »