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As marketing continues to mature, real-time technologies are increasingly important in helping the modern marketer deliver contextually relevant messages to the consumer at the right time.
Forrester recently released a report on the industry best real-time interaction providers for 2015. Forrester defines real-time as “enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.” Eleven vendors were evaluated. read more »
Project managers utilize project plans for a number of reasons, such as identifying critical tasks, assigning ownership, maintaining schedules, and status reporting. Here are a few other ways a project plan can be a good baseline for an effort: read more »
Having witnessed many internal IBM EMM implementations and sizing exercises, I’ve seen organizations either go full overkill or be Scrooges while spec’ing out their marketing platform infrastructure. Many sizing outcomes were usually based on the production system execution load statistics at a given point in time. Sizing in this way ultimately resulted in poor system performance and or overall high system ownership costs. This can be easily avoided by following, what I call, the tire pressure rule. read more »
Fact: computers are great at multi-tasking and people stink at it. Yet somewhere along the way, you were conned to believe that you can process information like a computer and should embrace multi-tasking. But why? You probably had some boss who gave you multiple work streams and asked that they all be accomplished yesterday resulting in the off-handed suggestion to “multi-task.” I wouldn’t be surprised if that same boss also told you to “sleep faster”! read more »