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4 / 29 / 2016

Cynic to Salesman – IBM Digital Marketing University


I attended my first IBM Digital Marketing University (DMU) on April 26th 2016 in Los Angeles. This IBM DMU was all about IBM Marketing Cloud. Being certified in Silverpop Engage (which is the core of IBM Marketing Cloud), I had the “what could they tell me that I already don’t know” mentality coming into this event. Case in point, my expectations weren’t very high and I was already thinking about the traffic on my journey home. Poor mindset to start a Tuesday morning, I know, but things changed once the buzz of Personalization started to fill the air. read more »

3 / 29 / 2016

You’re talking, but are you being heard?


When we think about becoming better verbal communicators, we often focus on what we are saying and how we are saying it – those verbal and non-verbal signals we are sending out; however, communication is about the sender and the receiver. If you deliver an amazing speech but nobody understood it, you have communicated poorly. It helps to be aware of your audience, whether it is a large professional crowd or your four year-old niece, so that you can adapt your communication style to be better comprehended by the receiver(s). read more »

2 / 11 / 2016

Perfection is the Enemy of Progress


I have always considered myself a perfectionist. The 80/20 rule always seems to apply to me: 80% of a task can be achieved with 20% effort, but it requires 80% more effort to complete the final 20%. The devil is really in the details. Polishing, spell-checking, revising. That moment of panic where I wonder if maybe this idea was the wrong direction after all, and I’m calculating the effort to start over. It’s complete stage-fright. Cold feet. I find myself focusing on perfecting tiny details to avoid turning anything in. read more »

2 / 4 / 2016

The Methodology of Project Chickentown


In my spare time over the past couple of weeks, I have been working on a venture at home, which my family has dubbed, “Project Chickentown.” I built a coop for our chickens last year, but that didn’t stop our French bulldogs from constantly terrorizing them through the coop fencing. This was a problem since unhappy chickens don’t lay many eggs and we would have to secure the dogs before letting the chickens out of their coop. This was also a major hassle because when it was time to let the dogs out, herding 20+ chickens into a coop becomes a test in patience and stamina. In an eggshell, I have set out to create a dog-free sanctuary for our 22 chickens where they can happily roam before retiring to their chicken hotel on their own. read more »