our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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4 / 23 / 2014

Smarter Commerce Global Summit 2014



In just 3 short weeks, Covalent Marketing will be packing their bags and heading to Tampa, FL for the Smarter Commerce Global Summit. Looking at the agenda can be overwhelming, there is a lot to see, do and learn. While we’re there, I want to make sure I take in as much as I possibly can!  read more »

4 / 21 / 2014

An Analysis of IBM’s Acquisition of Silverpop


IBM is a leader in many aspects of Enterprise Marketing Management (EMM), but working with SMBs isn’t one of them.  With their recent Silverpop acquisition news, they go a long way towards patching up a big hole – one that Teradata, Adobe, and Eloqua have been comfortably playing in: cloud based marketing automation.  read more »

4 / 16 / 2014

The Automatic Human


Who’s the boss of MRM?

Lean, Kanban, Six Sigma, and workflow software are ways companies improve process. The focus in each is on utilizing checklists, tasks, collecting operations data and developing a continuous model of improvement. However, these process improvement methods and workflow tools often neglect an important facilitator of the process chain: humans! Process and automation are only as good as the humans involved. We rely on our teams to build the process, likewise, we need to rely on them to execute, make decisions, and perform and act upon analysis. Marketing teams are enabled by requiring them to: read more »

4 / 11 / 2014

Removing Duplicate Menu in UMO Post Upgrade


We at Covalent Marketing have performed a lot of IBM Unica upgrades over the years, including the popular upgrade of IBM Marketing Operations. In my experience, a common phenomenon tends to occur after a successful upgrade of the IBM UMO module: double menu items in the tool bar! In the past, you would have to execute specific command line syntax via the included Configuration Tool (configTool) to remove these duplicate menu items. Lucky for us, experience has shown that there is actually an easier way to do it through the user-friendly Platform interface! This video will show you exactly how it’s done.  read more »