our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

2 / 27 / 2015

Where are all the Marketing Technologists?


Are you as confounded as I am that there are not more Marketing Technologists in the workplace?  I’m constantly reminded of this fact every time I interview people across the full spectrum of job titles (for Covalent Marketing or on behalf of a client).  With the mainstream notion of database marketing now over two decades old, I would have bet big money that there’d be an abundance of people like us…but there’s not.

So why not? read more »

2 / 24 / 2015

Peach or Coconut? Comparing Organizational Cultures


One of the most rewarding aspects of being a consultant is having the opportunity to interact and work with a variety of organizations, each with its own unique culture, dynamic, and makeup of professionals.  This exposure to different beliefs, business systems, and people allow for a great sharing of ideas and ultimately makes us all smarter marketers.  read more »

2 / 19 / 2015

Marketing Lessons from Best Picture Oscar Nominees 2015


It’s my favorite time of the year! This Sunday, I’ll be eagerly watching the red carpet arrivals to see who is wearing who, but after that, I’ll stick around for the 87th Annual Academy Awards. Once again, I’m here to break down the movies up for best picture, and the marketing lessons we can learn from them! read more »

1 / 14 / 2015

Beginners Guide to IBM Campaign


Are you interesting in learning IBM Campaign, but don’t know where to start?  Let’s face it.  There is plenty of content out there for experienced users about troubleshooting and advanced techniques, but there’s not much for the users who are just starting out. read more »