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Back on August 11th, 2014, we asked you if your marketing organization has taken a moment to stop, breath deeply, and reflect on what’s changed and/or evolved over the past several years.
For many of you, the answer was no. So over the past few weeks, we tried to help facilitate this reflective time for you by explaining the 8 Marketing Technology Cornerstones that will make you a more savvy marketer. These cornerstones reflect the changes that have occurred in our industry over the past several years. read more »
When we talk about Marketing Technology, we often focus on the tools and/or the marketers….and rightfully so. However, there’s an often neglected population of people who are instrumental in keeping our Marketing Technology systems both working and relevant: the administrators. read more »
One Halloween season years ago, being the procrastinator that I am, I ran into one of those seasonal Halloween gag stores to pick up a costume for the company party that same night. I grabbed a werewolf mask that was labelled “One size fits all” without trying it on, in addition to, an XL werewolf costume. I had to escape the crazed mob of last minute shoppers if I was going to make the party in a decent time. Little did I know, maybe it was denial, but my head is ginormous and that “One size fits all” mask didn’t include the Jasper size parameters. Long story short, I made it to the party as a banana (a cheap costume I still had in my closet, thank goodness.) read more »
Technology has fundamentally changed the role of marketing in today’s organizations. Marketing is still defined by the internal and external tactics determining how to best reach the customer, but technology has allowed for so many more ways to do so. Along with the change in role that marketing has within an organization comes the changing roles and skills of marketers themselves. read more »