our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

7 / 23 / 2014

Using Data to Make Operational Changes


Previously in this series about the use of marketing operations data, Matt discussed the importance of collecting high quality data and Susie wrote about ways in which we can analyze data to gain valuable insights.  Now what?  Sure, we can pat ourselves on the back for collecting quality data and gaining valuable insights but these insights won’t be useful if we don’t turn them into action.  The final step in optimizing your company’s internal operations is utilizing your data to make operations better. read more »

7 / 21 / 2014

Don’t Be Like Healthcare Marketers Of Old, Innovate


Phew. The healthcare industry is finally able to catch its breath after being put through the wash preparing for, and then enacting, the new Affordable Care Act (aka ACA, Obama-care).  However, don’t give in to the temptation to relax and go back on auto pilot as many healthcare marketers will.  For if you do, you could miss out on some potentially golden marketing opportunities.  read more »

7 / 17 / 2014

Welcome Tableau 8.2, Next Stop… Tableau 9


Tableau is well-known for how seriously they take their customer feedback and use it to keep their product at the top of a quickly shifting industry.

The analytics powerhouse introduced their second point release of Tableau version 8 in June, answering several key requests of their customers as well as making a few enhancements that we may not have thought of. Here’s my brief recap of the latest additions to the Tableau Desktop Product: read more »

7 / 16 / 2014

Connecting the Dots Between Data and Decisions with Analysis


As marketers, we have access to a wealth of data– campaign, customer, operational, financial, and more. Rita recently gave an overview of the three steps to implementing data driven marketing in your operations.  Matt elaborated on the first step: data collection, by addressing the importance of quality data collection. So now you have accurate data, but what do you do with it? read more »