our blog

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We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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12 / 19 / 2014

David Bowie Is… A great marketing lesson

 

What can all marketers learn from the great David Bowie?

I recently had the opportunity to view the exhibit “David Bowie Is…” at the Museum of Contemporary Art in Chicago.

While I went in knowing what an amazing performer and overall beautiful man David Bowie is, I had no clue I’d walk out with an excellent lesson in marketing. read more »

12 / 18 / 2014

Understand What You’re Buying This Holiday Season… As Well As After

 

As consultants it is not uncommon for us to work with a client that is transitioning from one enterprise software to another. Perhaps they believe this will streamline current marketing processes or enhance the speed of their campaign development lifecycle. read more »

12 / 17 / 2014

Process Redesign as a Badge of Honor

 

Asking for help should be a celebration, not a mark of failure!

I love shopping, but I loathe visiting a new mega-store. Home Depot is my ultimate nemesis. When I walk inside, I have two options:

  1. Use my own intuition to find the department representing the item I am searching for and wander up and down the aisles until I find it.
  2. Track down a sales associate who can direct me to the exact aisle where my item resides.

read more »

12 / 15 / 2014

Resolve to Evolve

 

Now that your holiday offers are out the door, it’s time to look ahead to the New Year and make resolutions – or evolutions. Marketers know how to change, to ask themselves “How have the needs of my consumers changed? How do we respond to that in a way that is relevant?” read more »