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The big suite vs. small niche solution debate will wage on as long as there is software to debate over. Oftentimes this is not an industry debate, but an internal debate. Which solution your company selects will depend on company culture, business needs, and internal ability to support the solution. read more »
The evolution of technology has changed the way consumers receive information. The use of the Internet and mobile technology led to a large increase in the number of marketing channels; consumers now interact with brands across many channels, often simultaneously. The speed of technology has made customers impatient. With access to a worldwide web of information at their fingertips, customers expect immediate access to accurate information. In the current aggressively interactive environment, customer interactions have drastically changed and marketing must adapt. If you are not offering real-time interactions with your brand for your customers, they have already moved onto the next thing and you’ve missed them. read more »
Marketing has experienced a shift, moving from an organization that avoided technology to one whose technological budget rivals that of IT. So how did we get here? read more »
Has your marketing organization taken a moment to stop, take a deep breath, and look around to reflect on what’s changed and/or evolved of the past several years? On a macro level the positive economic changes is probably allowing your organization to invest and innovate. On an industry level, some have experienced substantial disruption, take healthcare as an example where they now have to market directly to consumers. read more »