our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

8 / 28 / 2014

Customer Focused Marketing Transformation – Breaking Down The Silos

 

Marketers operate in a consumer and technology driven world – in response, savvy marketers need to breakdown the silos.

read more »

8 / 25 / 2014

Big Data for marketing – What does it mean?

 

Today’s marketers are constantly bombarded by big buzz words like: Engagement, Experience, Integrated Marketing and Predictive Analytics. Big Data is both the impetus and underlying foundation of each of these.  Unfortunately, there is no consistent definition for Big Data. Big Data is a catch-all phrase that can include complex SQL queries, explosive data growth, unstructured data, social media and Hadoop. read more »

8 / 21 / 2014

Big Suites or Smaller Niche solutions: Which will best fit your organization?

 

The big suite vs. small niche solution debate will wage on as long as there is software to debate over. Oftentimes this is not an industry debate, but an internal debate. Which solution your company selects will depend on company culture, business needs, and internal ability to support the solution. read more »

8 / 18 / 2014

Real Time Marketing Technology Reaches Maturity

 

The evolution of technology has changed the way consumers receive information.  The use of the Internet and mobile technology led to a large increase in the number of marketing channels; consumers now interact with brands across many channels, often simultaneously.  The speed of technology has made customers impatient.  With access to a worldwide web of information at their fingertips, customers expect immediate access to accurate information.  In the current aggressively interactive environment, customer interactions have drastically changed and marketing must adapt.  If you are not offering real-time interactions with your brand for your customers, they have already moved onto the next thing and you’ve missed them. read more »