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Online dating closely resembles the online marketplace where consumers enjoy the ease of scrolling through a list of relevant items based on preference and certain criteria. It is a simple and effective model for both internet shopping and finding a partner online. And now, online dating can give back to digital marketing – here are three things that marketers can learn from one of the most popular online dating apps, Tinder. read more »
Taylor Swift’s latest album “1989” has stirred up a lot of attention lately after being leaked ahead of its release date. This brings back memories of Napster and Kazaa; internet services notorious for allowing fans to illegally download artist’s songs. Many musicians consider this Intellectual Property theft. Taylor Swift felt this same way about the leaking of her album, and has made sure to voice that opinion. read more »
“When you start looking at a problem and it seems really simple, you don’t really understand the complexity of the problem. And your solutions are way too oversimplified. Then you get into the problem, and you see it’s really complicated. And you come up with all these convoluted solutions. That’s where most people stop. The really great person will keep on going and find…the key underlying principle of the problem and come up with a beautiful, elegant solution that works.”
-Steve Jobs read more »
What if you had to go through a re-election cycle every 2 or 4 years in order to keep your job?
When you live in a battleground state, like Colorado (which I do) you can’t avoid the landslide of political advertising that comes through every marketing channel. With Election Day coming up next week and the barrage of ads coming to a head, it made me wonder: what if every 2 – 4 years, the entire marketing department had to be re-elected? Would we work differently? read more »