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Are you interesting in learning IBM Campaign, but don’t know where to start? Let’s face it. There is plenty of content out there for experienced users about troubleshooting and advanced techniques, but there’s not much for the users who are just starting out. read more »
A lot has been done over the last decade to empower Marketers to be self-governing marketing automation shops…but at what cost? As marketing technologies have shifted from a primarily IT run venture to a more heavily weighted Marketing ownership, there have been a few things left behind in its wake. Two prime examples of this are: the importance of data modeling and the flexibility/use of Application Programing Interfaces (APIs). read more »
Though I am not physically present at the Consumer Electronics Show this week, I am participating in the next-best way – on Social Media. It’s difficult to keep up with all of the chatter (615 new posts referenced #CES2015 in the last 40 minutes), but as I scan my newsfeed, a few trends stick out to me: read more »
What can all marketers learn from the great David Bowie?
I recently had the opportunity to view the exhibit “David Bowie Is…” at the Museum of Contemporary Art in Chicago.
While I went in knowing what an amazing performer and overall beautiful man David Bowie is, I had no clue I’d walk out with an excellent lesson in marketing. read more »