our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

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8 / 21 / 2014

Big Suites or Smaller Niche solutions: Which will best fit your organization?


The big suite vs. small niche solution debate will wage on as long as there is software to debate over. Oftentimes this is not an industry debate, but an internal debate. Which solution your company selects will depend on company culture, business needs, and internal ability to support the solution. read more »

8 / 18 / 2014

Real Time Marketing Technology Reaches Maturity


The evolution of technology has changed the way consumers receive information.  The use of the Internet and mobile technology led to a large increase in the number of marketing channels; consumers now interact with brands across many channels, often simultaneously.  The speed of technology has made customers impatient.  With access to a worldwide web of information at their fingertips, customers expect immediate access to accurate information.  In the current aggressively interactive environment, customer interactions have drastically changed and marketing must adapt.  If you are not offering real-time interactions with your brand for your customers, they have already moved onto the next thing and you’ve missed them. read more »

8 / 14 / 2014

Consolidation of Technology in the Marketing Portfolio


Marketing has experienced a shift, moving from an organization that avoided technology to one whose technological budget rivals that of IT.  So how did we get here? read more »

8 / 11 / 2014

8 Marketing Technology Cornerstones to Make You a Savvy Marketer


Has your marketing organization taken a moment to stop, take a deep breath, and look around to reflect on what’s changed and/or evolved of the past several years?   On a macro level the positive economic changes is probably allowing your organization to invest and innovate.  On an industry level, some have experienced substantial disruption, take healthcare as an example where they now have to market directly to consumers.  read more »