our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

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5 / 26 / 2015

How to Tweet Smarter


In a recent blog post, Eric talked about creating a Twitter account to improve one’s personal branding from the perspective of starting a Twitter account as a young professional. One of the more important tasks required to create a valuable network is acquiring high value followers – individuals with whom you can create a professional network. read more »

5 / 20 / 2015

IBM Amplify 2015. That’s a Wrap!


IBM concluded the first edition of their Amplify conference last Wednesday. While at the conference, IBM customers, prospects and business partners had the opportunity to learn about what Big Blue has planned for the future of customer engagement. read more »

5 / 18 / 2015

How Can I Help You?


Well done Teradata! I completely approve of the new and improved Teradata Marketing Festival format. Teradata slimmed down the number of breakout sessions, instead focusing on engaging speakers and networking. I have spent over 10 years coming to these slowly evolving conferences, but this change was positively impactful. As always, the keynote speakers were wonderful and to my pleasant surprise, the breakout sessions were not only informative, but led by industry analysts, professors, and the top innovators within Teradata. read more »

5 / 11 / 2015

Teradata Marketing Festival 2015


The Teradata Marketing Summit has become the Teradata Marketing Festival, taking place at the MGM Resort in Las Vegas. Teradata is foregoing the typical their conference format, slimming down the number of breakout sessions and focusing on engaging speakers and networking. In the past I have enjoyed the breakout sessions, but honestly, I have always gotten more out of the hallway conversations that evolve spontaneously between activities. read more »