our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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4 / 16 / 2014

The Automatic Human


Who’s the boss of MRM?

Lean, Kanban, Six Sigma, and workflow software are ways companies improve process. The focus in each is on utilizing checklists, tasks, collecting operations data and developing a continuous model of improvement. However, these process improvement methods and workflow tools often neglect an important facilitator of the process chain: humans! Process and automation are only as good as the humans involved. We rely on our teams to build the process, likewise, we need to rely on them to execute, make decisions, and perform and act upon analysis. Marketing teams are enabled by requiring them to: read more »

4 / 11 / 2014

Removing Duplicate Menu in UMO Post Upgrade


We at Covalent Marketing have performed a lot of IBM Unica upgrades over the years, including the popular upgrade of IBM Marketing Operations. In my experience, a common phenomenon tends to occur after a successful upgrade of the IBM UMO module: double menu items in the tool bar! In the past, you would have to execute specific command line syntax via the included Configuration Tool (configTool) to remove these duplicate menu items. Lucky for us, experience has shown that there is actually an easier way to do it through the user-friendly Platform interface! This video will show you exactly how it’s done.  read more »

3 / 28 / 2014

Tableau to the Top in Gartner’s 2014 Magic Quadrant for BI and Analytics Platforms


The BI and Analytics space has been waiting for a competitor to jump out as a true leader. Last year’s Magic Quadrant highlighted several vendors in the “Leaders” quadrant that were strongly positioned to pull away from the pack. read more »

3 / 21 / 2014

How to Achieve Campaign Management Marketing Mastery


The concept of marketing campaign management is a simple one, but learning how to master it can be a different story.  Similar to working with wind power: you can’t contain it, but with a little strategic know-how, you can master its awesome potential!

At Covalent Marketing we define Campaign Management Mastery as the union of advanced marketing technology capabilities, plus the operational methodologies and skills to properly execute higher levels of marketing. read more »