our blog

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We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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4 / 25 / 2014

5 Ways You Can use Big Data to Create Better Marketing


The team that I work with is well aware of my aversion to using the term “Big Data.”  Outside of the term “literally”, I believe that “Big Data” is the most misused phrase in business today.  Here’s one for you – I literally despise going to a conference and hearing every speaker say the words Big Data just to get a couple of heads to turn (and as soon as he gets their attention, s/he starts talking about how successful their relational database has made their marketing).   read more »

4 / 24 / 2014

Park or Plaza? An EMM environment built for users


In a recent TED talk, the New York City planner shed light on the value of public places. In her work over the past decade, she put in a vast amount of effort to create an infrastructure that aligned the city for population increase with systematic improvements of living amenities. Amongst the efforts to support this were multiple initiatives to claim land that hosted nothing of experiential value, and turn it into well-constructed public spaces. Some may think this mission was about the warm fuzzies, but Amanda Burden knew from the beginning that having inviting, detail-centric public spaces added real value to the city. She shows over and over how they create interaction, collaboration, ownership, and pride in areas where some would have believed improvement impossible. read more »

4 / 23 / 2014

Smarter Commerce Global Summit 2014



In just 3 short weeks, Covalent Marketing will be packing their bags and heading to Tampa, FL for the Smarter Commerce Global Summit. Looking at the agenda can be overwhelming, there is a lot to see, do and learn. While we’re there, I want to make sure I take in as much as I possibly can!  read more »

4 / 21 / 2014

An Analysis of IBM’s Acquisition of Silverpop


IBM is a leader in many aspects of Enterprise Marketing Management (EMM), but working with SMBs isn’t one of them.  With their recent Silverpop acquisition news, they go a long way towards patching up a big hole – one that Teradata, Adobe, and Eloqua have been comfortably playing in: cloud based marketing automation.  read more »