our blog

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We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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7 / 22 / 2013

Show Me The Money!


Today I want to discuss Profit as part of Covalent Marketing’s 15 Metrics for Marketing Success. Profit is the first of the financial metrics that will be discussed, and it has a fairly simple equation.

Revenues – Cost = Profit read more »

7 / 19 / 2013

Take Rate – The Unicorn of Metrics


To be honest, when I was assigned Take Rate as my metric for the Covalent Marketing Metrics blog series, I had never heard of it. The research began, and the available information was conflicting. read more »

7 / 18 / 2013

Donors Choose – July 2013


Do you remember what it was like to sit on carpet during story time in 2nd grade, decorate your new folders at the beginning of a new school year, or do group science experiments at a kidney-shaped table?

Our support of this month’s Donor’s Choose project will help a group of 2nd grade students make these educational memories.

I am thrilled to introduce you to Miss Jasuta and her 2nd grade class in Decatur, GA.  Miss Jasuta is special, not only because she is an exceptional Teach for America teacher, but because she is a former student of mine.  read more »

7 / 17 / 2013

I can’t get NO! Satisfaction..!


Does this verse ring in your ear every time you hear or read the words “Customer Satisfaction”?  If that answer, as a marketer, is YES (and it is far too common), then maybe you need to ask the right questions as to why your customers feel that way.  Customer Satisfaction is a crucial metric that should not be overlooked, and one that will help determine future success. read more »