our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

1 / 21 / 2014

Reminder: Collaboration is Essential

 

I had a good reminder of an important lesson last week: the power of collaboration.  read more »

1 / 6 / 2014

Unprotected Customer Data Can Hurt More Than Just Your Customers

 

In reflecting on the recent loss of payment card data for over 40 million Target customers in the holiday season, I can’t help but think not only about how terrifying it is for the individual customer who’s credit card information might be sold on the black market, but also how catastrophically this can affect a company’s customer relationship database.  read more »

12 / 19 / 2013

Achieving Better Marketing Dashboards: Integrating Tableau with IBM Campaign

 

Would you like to learn how marketers can easily execute sophisticated marketing campaigns and then extract intelligent analytics from that data in one fell swoop? Then today’s your lucky day. read more »

12 / 18 / 2013

Am I Better Off? A Marketer’s Look at Ongoing Projects

 

With the end of the calendar year coming up, it’s normal to think back on the progression of time. The New Year is such a strong trigger, it makes comparisons easy: Am I happier than last year? What were we doing this time last year? How are the finances? Are relationships better? What has changed? read more »