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Last week, IBM released “ExperienceOne” – a newly integrated portfolio of cloud-based and on-premise offerings that help clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices. This integrated portfolio will fall under IBM’s Smarter Commerce initiative (and was released during the Smarter Commerce Global Summit). read more »
Your executive team has decided to bring in a new marketing capability. The necessary steps have been taken to choose the one that best compliments your business. Maybe additional technology functions are being introduced, or perhaps a change to marketing operations process is taking place. Regardless of what the new capabilities are, executive team preparation and planning alone will not ensure success. Success lies in the hands of the users who will implement the new process or use the new marketing technology daily to produce impactful marketing. In short, “process and automation are only as good as the humans involved.” read more »
What exactly is IBM’s “Smarter Commerce”? Here I sit three years after its launch by IBM, and I’m still trying to wrap my head around this contextually broad idea. Surely I’m not alone in trying to have a true mastery of this solution set. read more »
At next week’s Smarter Commerce Global Summit there will be over 180 sessions which are aligned to over 10 tracks and involve more than 70 client speakers. If you work with the IBM EMM Suite, one session that you should definitely not miss out on is “Offers – the Unsung Hero and Glue of the IBM Suite”. read more »