our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

5 / 22 / 2014

Say “hello” to IBM’s ExperienceOne

 

Last week, IBM released “ExperienceOne” – a newly integrated portfolio of cloud-based and on-premise offerings that help clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices.  This integrated portfolio will fall under IBM’s Smarter Commerce initiative (and was released during the Smarter Commerce Global Summit). read more »

5 / 21 / 2014

A Culture of Empowering Marketing Mastery

 

Your executive team has decided to bring in a new marketing capability.  The necessary steps have been taken to choose the one that best compliments your business.  Maybe additional technology functions are being introduced, or perhaps a change to marketing operations process is taking place.  Regardless of what the new capabilities are, executive team preparation and planning alone will not ensure success.  Success lies in the hands of the users who will implement the new process or use the new marketing technology daily to produce impactful marketing.  In short, “process and automation are only as good as the humans involved.” read more »

5 / 8 / 2014

Off To Smarter Commerce, But What Is It?

 

What exactly is IBM’s “Smarter Commerce”?  Here I sit three years after its launch by IBM, and I’m still trying to wrap my head around this contextually broad idea.  Surely I’m not alone in trying to have a true mastery of this solution set. read more »

5 / 5 / 2014

Smarter Offers at the IBM Smarter Commerce Global Summit

 

At next week’s Smarter Commerce Global Summit there will be over 180 sessions which are aligned to over 10 tracks and involve more than 70 client speakers. If you work with the IBM EMM Suite, one session that you should definitely not miss out on is “Offers – the Unsung Hero and Glue of the IBM Suite”. read more »