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Marketing processes change. Stakeholders come and go. Before you know it, you’re looking at a completely new Marketing department. These changes, coupled with an ever-evolving and demanding industry, force us to continuously rethink how we go to market. And if you aren’t continuously rethinking the way in which you go to market – you’ve got a fundamental problem. read more »
It is that time of year – Gartner Magic Quadrants. When we assist our clients with software evaluations, we often consult Gartner’s expertise and insight. We recently wrote about Gartner’s Magic Quadrant for Business Intelligence and Analytics and today we’re writing about the most recent Magic Quadrant – Marketing Resource Management. read more »
Gartner’s Magic Quadrant has become somewhat of a gold standard in analyzing the technology markets. They aim to place all vendors within 4 quadrants (challengers, leaders, niche players and visionaries) with an emphasis on the ability to execute and completeness of vision. Recently, Gartner released their Magic Quadrant for Business Intelligence and Analytics Platforms. In past Magic Quadrants, there was not an emphasis on the analytics side of it, but market demands have changed that. read more »
Combine your online and offline data. What a novel concept! It’s one that IBM is now making easier for marketers with the release Unica V9.
Back in September I sat in on a presentation regarding combining your online and offline data at IBM’s Smarter Commerce Summit. It seemed so logical. People are using all environments available to them to make better purchases. They can read online reviews, and use in store promotions to get the best deals. So as marketers, we should be using both online and offline data to better interact with them. While the idea seems straight-forward, it may have not been the easiest idea to implement. Those datasets are often in different tools or even different data environments. read more »