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It’s not unusual for me to find inspiration from highly unlikely sources, often ones not remotely connected to marketing functions. My kids watching The Jetsons brought to mind an interesting concept: Marketing automation is dependent on understanding when to automate everything and when to automate only what is important. read more »
I recently learned the brand names Unica and Aprimo will be retired soon.
In case you’re new to our EMM tribe, over the last few years the marketing automation space has really shown its value, and it has been validated with a number of enterprise marketing management (EMM) software acquisitions. In chronological order, these include: