our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

11 / 21 / 2013

Tableau Version 8.1 Release: What to Expect


The release of Tableau 8 earlier this year was a major win for Tableau. On top of remedying numerous customer pain points, the company was able to provide several other functionalities that empower us to (as Christian Chabot said last year) “raise ourselves to a higher platform”. read more »

11 / 11 / 2013

Check out what’s in the IBM EMM (Unica) v9.1 release


IBM EMM (Unica) v9.1 recently came out and there are some cool new features, but there are also some unfulfilled promises.

I’ll start with the good stuff.  read more »

10 / 28 / 2013

Citing Sources of Inspiration


The daily lives of marketers are consumed by meetings, responding to emails and pushing campaigns forward.  With so much on one’s plate, it can be easy to spend all our time and attention on what’s in front of us. However, it’s a good idea to step back, take a few minutes, and check for input and inspiration in the articles of a number of the magazines that are designed specifically for advertisers and marketers. read more »

10 / 24 / 2013

Safety First! DonorsChoose Project October 2013


Science was the class that brought the inner geek out of my soul. It was always my favorite subject (next to art) since it exposed me to the building blocks of the universe in such a colorful and intriguing fashion. What made science exciting was the opportunity to actually get down and dirty to run experiments and gather test results in a controlled lab environment. read more »