our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

Blog you later.

3 / 5 / 2014

Technology Imitating Life, Imitating Technology


As you may notice in the upcoming weeks, we at Covalent Marketing are extremely excited to be presenting at the upcoming Teradata Marketing Summit this March. Our presentation will be focusing on utilizing the data in Contact History to become more strategic marketers. (To find out more, come see us in LA!) read more »

2 / 27 / 2014

First Timer Teradata Marketing Summit Survival Guide


Two weeks ago I ran through a litany of reasons why I’m excited that the Teradata Marketing Summit is being held at LA Live this year.  In truth, our entire team at Covalent Marketing would be excited about the summit regardless of location.  read more »

2 / 26 / 2014

Marketing Lessons From 2014 Oscar Nominees

The 2014 Oscar Awards will be given out this Sunday. In addition to the traditional “Who is wearing who”, the big question remains: which movie will walk away with the coveted Best Picture trophy?
Below are some of the movies nominated for this prestigious award and the marketing lessons we can take away from watching them. read more »
2 / 25 / 2014

Networking at the Teradata Marketing Summit


When you are gathered with hundreds of marketing professionals from a wide variety of industries for a week of learning and lunching, what is the first thing you want to do? Talk to them, of course! With the Teradata summit coming up soon, networking should be on the top of everyone’s mind. The way that conventions are arranged, however, doesn’t always lend itself to easily interacting with new people. read more »