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We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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5 / 5 / 2014

Smarter Offers at the IBM Smarter Commerce Global Summit

 

At next week’s Smarter Commerce Global Summit there will be over 180 sessions which are aligned to over 10 tracks and involve more than 70 client speakers. If you work with the IBM EMM Suite, one session that you should definitely not miss out on is “Offers – the Unsung Hero and Glue of the IBM Suite”. read more »

5 / 1 / 2014

Moments Matter at Smarter Commerce Global Summit 2014

 

The theme for this year’s Smarter Commerce Global Summit (SCGS) is “Moments Matter”, and as marketers, IBM couldn’t have chosen a more relevant theme. SCGS consistently places focus on the customer and the importance of making the right decisions at every point in the sales cycle. Ergo “Moments Matter”. read more »

4 / 28 / 2014

The Power of Simple Engineering

 

Enabling the continuous improvement of Marketing Resource Management

So, you’ve bought this fancy new software that’s aimed to increase process traceability, accountability, and speed to market – how many of these bells and whistles can we get firing off at once?  In theory, all of them.  In practice and efficiently?  Well, that’s a harder question to answer…but, let’s go with “less.”  read more »

4 / 25 / 2014

5 Ways You Can use Big Data to Create Better Marketing

 

The team that I work with is well aware of my aversion to using the term “Big Data.”  Outside of the term “literally”, I believe that “Big Data” is the most misused phrase in business today.  Here’s one for you – I literally despise going to a conference and hearing every speaker say the words Big Data just to get a couple of heads to turn (and as soon as he gets their attention, s/he starts talking about how successful their relational database has made their marketing).   read more »