our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

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8 / 12 / 2013

Word of Mouth For Marketers

 

Return on Marketing Investment (ROMI) – the measure of what degree marketing spending contributes to profit. What is the easiest way to maximize one’s ROMI? Spend nothing on Marketing, yet bring in a profit that keeps your company in the green. read more »

8 / 9 / 2013

How does Newton’s Law affect your website? Check your Bounce Rate

 

If an object in motion stays in motion, what causes a person to stop on a webpage for more than a few seconds?  According to Newton’s first law of motion, an outside force must act upon an object in motion to stop it.  This post can’t offer specific insight into what factors will engage your customers, but it explains a metric that allows you to determine what factors cause people to stop on your website. read more »

8 / 7 / 2013

Return on Ad Dollars Spent For Marketers

 

The idea of Metrics is to make the elusive measurable, and Return on Advertising Dollar Spend does just that. Similar to general Return on Investment (ROI) measurements, ROADS is a simple equation that gives immediate feedback in comparable numbers. read more »

8 / 6 / 2013

Join us for a Webinar on Marketing Transformation

 

Marketing Transformation:
Achieving Greater Marketing Performance with Improved Marketing Operations

 

Thursday August 15, 2013 10:00 AM PDT/1:00 p.m. EDT 

Are you doing all you can to improve your marketing programs – or are you just touching what’s at the front of the house?

See how industry leaders are achieving unprecedented performance by reshaping their behind-the-scenes marketing processes to maximize existing, omni-channel programs and preparing for the future.  read more »