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As consultants, we spend a lot of time presenting in front of rooms full of curious people, looking for information. Without the ability to project a clear image of our ideas, we find ourselves resorting to long-winded explanations, outdated and expensive documents, and, occasionally, charades. It’s exhausting, confusing, and not an environment made for learning! read more »
It’s time once again for the Tableau Customer Conference. I’m excited to have the opportunity to attend this year’s conference and learn about all of the great things that Tableau is doing to improve their product, as well as the incredible ways that customers are using Tableau to improve their business. read more »
One of the hot topics in marketing these days is the CMO and CIO relationship. This is best illustrated in the prediction by Gartner Analyst, Laura McLellan, that by 2017, CMOs will spend more on IT than their counterpart CIOs. As marketers we’re embracing technology, yet we often gloss over the part where we need to understand its role. This understanding is what allows us to be responsive and serve our customers through technology.
With the increase of tools sitting at the fingertips of marketing users, there is a challenge in organizations adopting a larger portfolio of advanced marketing technologies. These are the companies that made investments in Campaign Management and/or Marketing Resource Management technologies, and now want to add Contact Optimization or Real-Time Inbound Marketing. read more »
As marketers, it is vital to know who we are communicating with and understand the effectiveness of our communication. This effectiveness is considered from the goal of delivering a maximum Return on Marketing Investment (ROMI).