our blog

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We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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7 / 24 / 2013

Net Present Value for Marketers

 

Do you want to pave a clear path to receiving overwhelming support and funding for all of your campaigns?  Do you want to be a pioneer marketer by earning accolades from the finance department?  Do you want the boss to notice you?

Then you need Net Present Value (NPV) in your marketing toolbox. read more »

7 / 23 / 2013

Elevators of The Future

 

Who thought you could improve upon the elevator experience?  This innovation is great for those people who love efficiency.  By grouping passengers together you will never have to take the “local” by stopping on every floor before yours on the 21st story.

You can follow Schindler Elevator on twitter or check them out on Facebook.

7 / 22 / 2013

Show Me The Money!

 

Today I want to discuss Profit as part of Covalent Marketing’s 15 Metrics for Marketing Success. Profit is the first of the financial metrics that will be discussed, and it has a fairly simple equation.

Revenues – Cost = Profit read more »

7 / 19 / 2013

Take Rate – The Unicorn of Metrics

 

To be honest, when I was assigned Take Rate as my metric for the Covalent Marketing Metrics blog series, I had never heard of it. The research began, and the available information was conflicting. read more »