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In reflecting on the recent loss of payment card data for over 40 million Target customers in the holiday season, I can’t help but think not only about how terrifying it is for the individual customer who’s credit card information might be sold on the black market, but also how catastrophically this can affect a company’s customer relationship database. read more »
Would you like to learn how marketers can easily execute sophisticated marketing campaigns and then extract intelligent analytics from that data in one fell swoop? Then today’s your lucky day. read more »
With the end of the calendar year coming up, it’s normal to think back on the progression of time. The New Year is such a strong trigger, it makes comparisons easy: Am I happier than last year? What were we doing this time last year? How are the finances? Are relationships better? What has changed? read more »