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2 / 27 / 2014

First Timer Teradata Marketing Summit Survival Guide


Two weeks ago I ran through a litany of reasons why I’m excited that the Teradata Marketing Summit is being held at LA Live this year.  In truth, our entire team at Covalent Marketing would be excited about the summit regardless of location.  read more »

2 / 26 / 2014

Marketing Lessons From 2014 Oscar Nominees

The 2014 Oscar Awards will be given out this Sunday. In addition to the traditional “Who is wearing who”, the big question remains: which movie will walk away with the coveted Best Picture trophy?
Below are some of the movies nominated for this prestigious award and the marketing lessons we can take away from watching them. read more »
2 / 25 / 2014

Networking at the Teradata Marketing Summit


When you are gathered with hundreds of marketing professionals from a wide variety of industries for a week of learning and lunching, what is the first thing you want to do? Talk to them, of course! With the Teradata summit coming up soon, networking should be on the top of everyone’s mind. The way that conventions are arranged, however, doesn’t always lend itself to easily interacting with new people. read more »

2 / 20 / 2014

Advice on attending the Teradata Summit from a seasoned attendee


As our followers know, I attend what was formerly known as the Aprimo Marketing Summit every year. Rebranded as the Teradata Summit, I of course will be attending with the Covalent team once again. If you have never been, it is a must for anyone involved and interested in marketing. Don’t assume that you need to know about marketing automation software to attend, either; this is a summit for any marketing professional. As an official 10-year attendee, I have a few ideas to help you get the most out of your trip: read more »