our blog

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We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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3 / 20 / 2013

Money at the Touch of a Finger

 

Cash will someday be obsolete. With gadgets like Square and soon PayTango, it’s no longer a matter of if, but when. These devices provide an easy way for customers to pay for goods and services without the hassle of carrying cash.

3 / 20 / 2013

Automated Life Outcome

 

It’s not unusual for me to find inspiration from highly unlikely sources, often ones not remotely connected to marketing functions. My kids watching The Jetsons brought to mind an interesting concept: Marketing automation is dependent on understanding when to automate everything and when to automate only what is important. read more »

3 / 13 / 2013

Bye-bye “Unica”, it was nice knowing you “Aprimo”

 

I recently learned the brand names Unica and Aprimo will be retired soon.

In case you’re new to our EMM tribe, over the last few years the marketing automation space has really shown its value, and it has been validated with a number of enterprise marketing management (EMM) software acquisitions. In chronological order, these include:

3 / 5 / 2013

Google Glasses: Boon or Bane

 

Google Glasses for sale on ebay were priced at over $15,000. I find myself breathing a temporary sigh of relief. read more »