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Do you want to pave a clear path to receiving overwhelming support and funding for all of your campaigns? Do you want to be a pioneer marketer by earning accolades from the finance department? Do you want the boss to notice you?
Then you need Net Present Value (NPV) in your marketing toolbox. read more »
Who thought you could improve upon the elevator experience? This innovation is great for those people who love efficiency. By grouping passengers together you will never have to take the “local” by stopping on every floor before yours on the 21st story.
Today I want to discuss Profit as part of Covalent Marketing’s 15 Metrics for Marketing Success. Profit is the first of the financial metrics that will be discussed, and it has a fairly simple equation.