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Figuring out the financial return on your marketing investment is not just one metric, but three. By now you have already learned about Net Present Value and Internal Rate of Return, and today we are going to discuss Payback, but with a twist. read more »
When you look to see if a project is worthy of being funded, one metric often used in the evaluation is Internal Rate of Return (IRR). The IRR factors in the expected money made from the initiative against the money spent over a finite period of time; ultimately generating the expected interest rate of your investment. read more »
Do you want to pave a clear path to receiving overwhelming support and funding for all of your campaigns? Do you want to be a pioneer marketer by earning accolades from the finance department? Do you want the boss to notice you?
Then you need Net Present Value (NPV) in your marketing toolbox. read more »
Who thought you could improve upon the elevator experience? This innovation is great for those people who love efficiency. By grouping passengers together you will never have to take the “local” by stopping on every floor before yours on the 21st story.