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We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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2 / 25 / 2014

Networking at the Teradata Marketing Summit


When you are gathered with hundreds of marketing professionals from a wide variety of industries for a week of learning and lunching, what is the first thing you want to do? Talk to them, of course! With the Teradata summit coming up soon, networking should be on the top of everyone’s mind. The way that conventions are arranged, however, doesn’t always lend itself to easily interacting with new people. read more »

2 / 20 / 2014

Advice on attending the Teradata Summit from a seasoned attendee


As our followers know, I attend what was formerly known as the Aprimo Marketing Summit every year. Rebranded as the Teradata Summit, I of course will be attending with the Covalent team once again. If you have never been, it is a must for anyone involved and interested in marketing. Don’t assume that you need to know about marketing automation software to attend, either; this is a summit for any marketing professional. As an official 10-year attendee, I have a few ideas to help you get the most out of your trip: read more »

2 / 19 / 2014

Mastery in Education


A lot of my thinking in terms of Mastery came from our efforts in educating client resources. It may be a personal bias, but the education phase of a project is always where the rubber meets the road. After months of careful architecture and arrangements, you are opening up the system to the public. At this point, not only are you attempting to give enough information to create a comfort level, but also trying to re-sell the project enough that through the bumps and shifts of the first few days, there will be allies on the ground. read more »

2 / 14 / 2014

Teradata Customer Interaction Manager – A Long-Awaited and Exciting New Offering


We at Covalent Marketing are very happy to hear about the release of Teradata Customer Interaction Manager 7.0.   This is an update to the Customer Interaction Manager in the Cloud application which was released in the Fall of 2013. read more »