our blog

Thanks for dropping by. We are big believers in blogging.

We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

But how do we know if it’s valuable?  We only know when you tell us, or others.  We welcome that feedback, so be sure to use the buttons below to share your thoughts.  Pretty please?

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9 / 23 / 2013

Donors Choose Project – September 2013

 

As consultants, we spend a lot of time presenting in front of rooms full of curious people, looking for information. Without the ability to project a clear image of our ideas, we find ourselves resorting to long-winded explanations, outdated and expensive documents, and, occasionally, charades. It’s exhausting, confusing, and not an environment made for learning! read more »

9 / 6 / 2013

2013 Tableau Customer Conference Preview

 

Tableau

It’s time once again for the Tableau Customer Conference. I’m excited to have the opportunity to attend this year’s conference and learn about all of the great things that Tableau is doing to improve their product, as well as the incredible ways that customers are using Tableau to improve their business. read more »

9 / 4 / 2013

Modern Marketing 2.0 – The Marketing Organization Must Adapt

 

One of the hot topics in marketing these days is the CMO and CIO relationship.  This is best illustrated in the prediction by Gartner Analyst, Laura McLellan, that by 2017, CMOs will spend more on IT than their counterpart CIOs.  As marketers we’re embracing technology, yet we often gloss over the part where we need to understand its role. This understanding is what allows us to be responsive and serve our customers through technology.

With the increase of tools sitting at the fingertips of marketing users, there is a challenge in organizations adopting a larger portfolio of advanced marketing technologies.  These are the companies that made investments in Campaign Management and/or Marketing Resource Management technologies, and now want to add Contact Optimization or Real-Time Inbound Marketingread more »

8 / 27 / 2013

How Using Maps within Tableau can Deliver Quick Marketing Insights

 

As marketers, it is vital to know who we are communicating with and understand the effectiveness of our communication. This effectiveness is considered from the goal of delivering a maximum Return on Marketing Investment (ROMI).

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