our blog

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We try to fill this space with interesting, thought-provoking and useful information.  It is for marketers, about marketing.  It’s also about business, trends and overall approaches for getting stuff done.  We often include method graphics and industry analysis that is yours for the copying.  We want to share with you information you value.

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6 / 18 / 2013

Donors Choose: Beyond the Stars


I am excited and grateful to choose this month’s donation for Covalent Marketing’s ongoing philanthropic effort to support today’s youth and business leaders of tomorrow.  If you aren’t familiar, DonorsChoose.org allows you to search projects and donate to classrooms and students in need.  Thus far, we’ve had the opportunity to donate to over 15 different classrooms in need! read more »

6 / 17 / 2013

Gmail’s New Inbox: Friend or Foe?


On June 3, 2013, Tom Simonite published an article in the MIT Technology Review in which he claimed marketers will hate Gmail’s new filtered inbox.

My interest was piqued by Simonite’s strong opinion; I wanted to see what the new format was all about and how it might affect a user’s interaction with promotional marketing emails.   read more »

5 / 30 / 2013

DonorsChoose: Reading FUNdamentals


I decided to stick close to home this month. I chose to help Mrs. Jacobson’s class build a firm foundation in phonics.

Whenever I can I try and spend time volunteering and tutoring students in the Twin Cities area. I spend a lot of time with high school students, either trying to get into the college of their dreams or trying to just make it to graduation day. From my time with them, I understand the importance of building a strong foundation. It is both easier and more effective to build from this foundation than to go back and repair it down the road. read more »

5 / 28 / 2013

Data Share for a Healthier World


23 and Me has been around for a few years now, but I feel like it deserves some more credit.  For those unaware, 23 and Me is a DNA analysis service providing information and tools for individuals to learn about and explore their DNA.  There are 3 basic steps:

  1. Order your kit
  2. Provide saliva and send it back
  3. Log in and learn about yourself read more »