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At next week’s Smarter Commerce Global Summit there will be over 180 sessions which are aligned to over 10 tracks and involve more than 70 client speakers. If you work with the IBM EMM Suite, one session that you should definitely not miss out on is “Offers – the Unsung Hero and Glue of the IBM Suite”. read more »
The theme for this year’s Smarter Commerce Global Summit (SCGS) is “Moments Matter”, and as marketers, IBM couldn’t have chosen a more relevant theme. SCGS consistently places focus on the customer and the importance of making the right decisions at every point in the sales cycle. Ergo “Moments Matter”. read more »
The team that I work with is well aware of my aversion to using the term “Big Data.” Outside of the term “literally”, I believe that “Big Data” is the most misused phrase in business today. Here’s one for you – I literally despise going to a conference and hearing every speaker say the words Big Data just to get a couple of heads to turn (and as soon as he gets their attention, s/he starts talking about how successful their relational database has made their marketing). read more »