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The Myth of Multi-Tasking
Unmasking the Myth of Multitasking: Humans vs Computers. Learn the truth about its impact on productivity and well-being.

Stanton Willins
Jul 11, 20232 min read
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AI vs Machine Learning: Don’t Get Caught in the Buzzword Bonanza!
Uncover the distinction between Machine Learning (ML) and Artificial Intelligence (AI) in business.

Stanton Willins
Jun 16, 20232 min read
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Speaking the Same Language
Don’t leave terminology open to interpretation. Take time to clearly communicate with your team to ensure they are setup for success!

Stanton Willins
May 2, 20232 min read
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Taking a Peek After Covid
Marketers are pros at adapting - see how the pandemic impacted digital automation, ecommerce and personalization strategy.

Stanton Willins
Apr 18, 20233 min read
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What You Need to Know About BIMI and Email Authentication
Understand how to best leverage BIMI in email marketing for increased customer engagement, brand recognition, and optimal deliverability.

Allison Sanders
Dec 2, 20214 min read
186

Being Truly Omnichannel and Data-Driven Requires a Marketing System of Record
Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.

Caitlin Collins
Dec 2, 20213 min read
67


The Rise of Zero-party Data and Its Importance
Marketers need to keep ahead of changes to online data collection. Learn what you need to know to adapt your online tactics.

Caitlin Collins
Nov 16, 20214 min read
91


Martech Solution Implementations: It's Not Just Pushing Buttons
Marketing leaders often underestimate the technical expertise and resourcing required to implement new software. Here's what to expect.

Caitlin Collins
Nov 5, 20214 min read
70


Why Marketing Operations is Critical to Customer-Centric Organizations
Marketing Operations teams are essential to the efficiency and effectiveness of advanced, forward-thinking Marketing departments.

Caitlin Collins
May 20, 20213 min read
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