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Use Personalization and Take a Vacation
Unlock the potential of personalization to create meaningful connections with your audience and achieve desired marketing outcomes.
Stanton Willins
Jun 21, 20232 min read
10


AI vs Machine Learning: Don’t Get Caught in the Buzzword Bonanza!
Uncover the distinction between Machine Learning (ML) and Artificial Intelligence (AI) in business.
Stanton Willins
Jun 16, 20232 min read
22


And the Winner is...Unveiling the Champion of A/B Testing with Braze!
Uncover the secret to marketing success with Braze A/B testing. Discover rules, tips, winning strategies, and more!
Jessica Ramirez
Jun 13, 20233 min read
18


Hook, Line and Tester - Pro Tips for Testing with Real Data
Are you struggling with testing data workflows in Braze? Discover a better way to ensure accuracy without relying on manufactured test data.
Jessica Ramirez
Jun 7, 20233 min read
201


Keep Calm and Braze On
Unlock the power of Braze! From learning resources to live events and expert advice from our team members. Let's master Braze together!
Stanton Willins
May 30, 20232 min read
18


Choose Your Own Adventure - Which Path Will Your Data Follow?
Unlock the power of data with Braze! Avoid data overload, explore the modern twist of Reverse ETL and conquer new marketing frontiers.
Stanton Willins
May 24, 20232 min read
37


Time Traveling with Braze: Understanding their Date-Based Nuances
Learn how to create simple user segments by age, time and date in Braze with a few simple steps.
Jessica Ramirez
May 17, 20232 min read
25


Know Your Numbers - When's the Last Time You Checked Your Data Points?
Track your data point usage in Braze to stay within budget and avoid overage fees. Learn how to identify inefficiencies and save costs.
Allison Sanders
May 10, 20232 min read
62


Speaking the Same Language
Don’t leave terminology open to interpretation. Take time to clearly communicate with your team to ensure they are setup for success!
Stanton Willins
May 2, 20232 min read
22


My MarTech Keeps Evolving, But My CSV Stays the Same Age
Learn from our experts how to integrate legacy CSV files with modern data movement methods when transitioning to a MarTech Platform as Braze
Jasper Hortillano
Apr 26, 20233 min read
29


Does Time Really Matter?
Learn tips from our experts on how to create successful time segments to execute your digital campaigns and canvases in Braze.
Jessica Ramirez
Apr 20, 20232 min read
95


Taking a Peek After Covid
Marketers are pros at adapting - see how the pandemic impacted digital automation, ecommerce and personalization strategy.
Stanton Willins
Apr 18, 20233 min read
32


What You Need to Know About BIMI and Email Authentication
Understand how to best leverage BIMI in email marketing for increased customer engagement, brand recognition, and optimal deliverability.
Allison Sanders
Dec 2, 20214 min read
186

Being Truly Omnichannel and Data-Driven Requires a Marketing System of Record
Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.
Caitlin Collins
Dec 2, 20213 min read
67


Case Study: A Retailer with Disparate Data Advanced to Robust Loyalty Nurturing in Three Steps
How they achieved increased customer enrollment and engagement in their loyalty program by improving their marketing automation strategy.
Caitlin Collins
Nov 24, 20213 min read
127


Case Study: Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process
A major retailer selects an enterprise solution with objectivity, speed and confidence.
Caitlin Collins
Nov 16, 20213 min read
100


The Rise of Zero-party Data and Its Importance
Marketers need to keep ahead of changes to online data collection. Learn what you need to know to adapt your online tactics.
Caitlin Collins
Nov 16, 20214 min read
91


Martech Solution Implementations: It's Not Just Pushing Buttons
Marketing leaders often underestimate the technical expertise and resourcing required to implement new software. Here's what to expect.
Caitlin Collins
Nov 5, 20214 min read
70


45% Reduction in Offer Creation and Improved Attribution for an International Bank
Strategic and comprehensive campaign standardization and automation resulted in new levels of efficiency and advanced data insights
Ryan Kosanic
Nov 5, 20213 min read
67

From Static to Real-Time Operational Marketing Dashboards for a Fortune 100 Insurance Company
Effective use of MRM technology was key to facilitating adoption of new high-level customer strategies and gaining transformative insights
Ryan Kosanic
Nov 5, 20213 min read
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