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Harnessing the Power of Data for Marketing in the Moment
Leverage first-party data in Marketing in the Moment to deliver real-time, personalized campaigns. Integrate, align, and engage effectively.
Ryan Kosanic
Aug 28, 20243 min read
17


Capitalizing on the Importance of Timing for Marketing in the Moment
Master Timing in Marketing in the Moment (MITM): Embrace real-time relevance and agility for customer-centric, impactful engagement.
Ryan Kosanic
Aug 28, 20243 min read
10


What You Say Matters: The Role of Messaging in MITM
Master Messaging in Marketing in the Moment (MITM): Deliver personalized, timely, and customer-centric messages to build stronger connection
Ryan Kosanic
Aug 28, 20243 min read
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Weekday Warriors: Mastering the Art of B2B Messaging with Liquid Code
Learn how to schedule Braze messages for weekdays only using Canvas Flow and Liquid code to maximize engagement and effectiveness.
Allison Sanders
Jul 24, 20243 min read
70

From Emails to Experiences: Transforming Marketing with Customer-Centric Journeys
Discover how to transform marketing from generic emails to personalized customer journeys. Learn key strategies for effective engagement.
Jessica Ramirez
Jul 17, 20245 min read
16


Let’s be Friends. Connecting Braze and Facebook Part 1
Join us on a two-part journey to easily integrate Facebook with Braze. You'll be ready to drive meaningful engagements with your customers!
Jasper Hortillano
May 22, 20243 min read
30


Case Study: Retailer's Braze Makeover - 30 Days to Success
Struggling with Braze for optimal results? Discover how Covalent helped a retailer fix segmentation, optimize workflows & boost engagement.
Allison Sanders
May 10, 20243 min read
81


Marketing in the Moment: Unlock the Secrets to Effective Real-time Marketing
Discover "Marketing in the Moment" & unlock real-time personalization to win customers & drive results.
Ryan Kosanic
May 1, 20243 min read
170


Case Study: A Retailer’s Success -Boosting Customer Engagement and Revenue with Braze, Census, and Moveable Ink
Retailer revamps marketing for customers with Braze, boosting engagement & revenue through personalized, automated campaigns.
Ryan Kosanic
Feb 29, 20243 min read
84


Case Study: Personalized Marketing Boosts Grocery Sales and Customer Engagement
Grocer boosts sales with personalized offers using marketing automation. $200K incremental sales, 27% households moved to Primary status.
Allison Sanders
Dec 7, 20233 min read
128


Three Ways to Improve Your Inbound Marketing Game
Engage with web forms, dynamic offers & in-app marketing to capture attention, drive conversions & ensure loyalty in Inbound Marketing.
Stanton Willins
Aug 16, 20233 min read
13


Where Have All the Marketing Technologists Gone?
The mystery of vanishing marketing technologists! Discover the reasons behind this talent shortage and its impact on businesses.
Stanton Willins
Aug 1, 20232 min read
15

Being Truly Omnichannel and Data-Driven Requires a Marketing System of Record
Marketing's gold standard is to orchestrate messaging across customer interactions and measure success. Here's how to actually achieve it.
Caitlin Collins
Dec 2, 20213 min read
67


Case Study: Selecting the Ideal Marketing Automation Solution via an Objective Evaluation Process
A major retailer selects an enterprise solution with objectivity, speed and confidence.
Caitlin Collins
Nov 16, 20213 min read
100

Unifying Teams and Lines of Business to Drive Marketing and Technology Transformation
Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.
Ryan Kosanic
Nov 5, 20212 min read
34


Enabling Real-Time Marketing for a Fortune 100 Healthcare Company
How a Fortune 100 health insurance company used personalized inbound marketing to become more consumer-centric.
Ryan Kosanic
Nov 5, 20213 min read
43


Why Marketing Operations is Critical to Customer-Centric Organizations
Marketing Operations teams are essential to the efficiency and effectiveness of advanced, forward-thinking Marketing departments.
Caitlin Collins
May 20, 20213 min read
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