Leverage first-party data in Marketing in the Moment to deliver real-time, personalized campaigns. Integrate, align, and engage effectively.

Master Timing in Marketing in the Moment (MITM): Embrace real-time relevance and agility for customer-centric, impactful engagement.

Master Messaging in Marketing in the Moment (MITM): Deliver personalized, timely, and customer-centric messages to build stronger connection

Retailer revamps marketing for customers with Braze, boosting engagement & revenue through personalized, automated campaigns.

The mystery of vanishing marketing technologists! Discover the reasons behind this talent shortage and its impact on businesses.

A major retailer selects an enterprise solution with objectivity, speed and confidence.

Standardizing and systematizing best-practice campaign management also improved marketing velocity, accuracy, and customer centricity.

How marketing operations technology and best practices streamlined and accelerated time-to-market and enabled marketers to do more with less

How an upgrade was used as driving force for organizational change, unifying and evolving campaign management across previously siloed teams

A scalable change management model and education program was critical to marketing transformation success at a major healthcare company.

Enabling customer-centric transformation using a holistic Customer Interaction Framework as a guiding framework for marketing excellence.