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Make Braze Your Favorite Martech Toy—And Actually Use It
Expert tips to turn your Braze onboarding into long-term martech success—clean data, strong processes, and campaign-ready execution strategi
Stanton Willins
5 days ago4 min read
16


Mastering Soft Bounce Management: Keep Your Emails in the Inbox
Improve email deliverability by managing soft bounces with Braze’s new tools. Boost inbox placement, protect reputation, and engage users.
Allison Sanders
Mar 123 min read
7


Braze Like a Pro: Microservices Integration Made Simple
Integrate Braze with microservices using API gateways & event-driven webhooks for scalable, real-time customer engagement.
Jasper Hortillano
Feb 193 min read
28


Boosting Your Email Game: A Guide to IP Warming and Reputation Management
Boost email deliverability with IP warming and reputation management tips to improve inbox placement and avoid the spam folder.
Ryan Kosanic
Jan 292 min read
25


Braze Features from 2024 That Continue to Excite Us
Discover Braze’s top 2024 features: drag-and-drop landing pages, bulk profile merging, and BrazeAI™ Liquid Assistant.
Allison Sanders
Jan 234 min read
10


Keeping It Compliant with Braze: Your Data Privacy Checklist
Stay compliant with data privacy laws using Braze’s features. Your go-to checklist for managing consent, retention, and security.
Jasper Hortillano
Jan 95 min read
18


Nested Attributes or Arrays of Objects: When to use Which
Discover the differences between Nested Attributes & Arrays of Objects in Braze and learn how to choose the best structure for your data.
Jasper Hortillano
Oct 17, 20244 min read
28


Unlock Smarter Marketing: Four Braze Features to Maximize Campaign Impact
As a marketer, you’re consistently faced with the challenge of doing more with less. Between planning campaigns, analyzing data, and...
Jessica Ramirez
Sep 26, 20244 min read
32


From Onboarding to Action: Staffing Your Braze Journey for Maximum ROI
Is your team ready for post-onboarding success with Braze? Discover essential staffing tips to maximize your customer engagement ROI.
Ryan Kosanic
Aug 6, 20242 min read
16


Weekday Warriors: Mastering the Art of B2B Messaging with Liquid Code
Learn how to schedule Braze messages for weekdays only using Canvas Flow and Liquid code to maximize engagement and effectiveness.
Allison Sanders
Jul 24, 20243 min read
71

Exploring Braze's Recent Advancements: Customer Data, AI, and Feature Flags
Braze's updates: Ingest data via SMS/WhatsApp, AI copywriting with brand guidelines, and enhanced Feature Flags with new data types.
Stanton Willins
Jul 2, 20242 min read
28


Braze-to-Braze Webhooks – Game On!
Track and boost user engagement with Braze-to-Braze webhooks! Learn to create scoring models for app usage and more, all without coding.
Allison Sanders
Jun 19, 20244 min read
60

Exploring Braze's Recent Advancements: Features for Marketers, Data Managers, and Admins
Braze's latest features include AI-powered copy generation, message open likelihood filters, custom data deletion options, and more!
Stanton Willins
Jun 12, 20244 min read
26


The Power of First-Party Data: The Lifeblood of Modern Marketing Software
First-party data is the most valuable asset for powering marketing software platforms and driving successful campaigns and journeys.
Ryan Kosanic
Jun 5, 20242 min read
11


Capitalizing on Customer Inaction
Engage inactive customers by using reverse logic: identify those who didn't act by suppressing those who did. Discover innovative Braze stra
Stanton Willins
May 29, 20242 min read
19


Case Study: Retailer's Braze Makeover - 30 Days to Success
Struggling with Braze for optimal results? Discover how Covalent helped a retailer fix segmentation, optimize workflows & boost engagement.
Allison Sanders
May 10, 20243 min read
81


Braze Data Integration: 6 Methods for Personalized Marketing
This guide details data integration methods for Braze, helping both new and existing users desiring enhanced data-driven customer engagement
Ryan Kosanic
Mar 6, 20243 min read
30

Brazed and Innovating: Unveiling Braze's Latest Marketing Platform Enhancements
A quick summary of the key new features and enhancements in the Jan 2024 release. This includes both AI and feature related insights.
Stanton Willins
Jan 30, 20242 min read
29


Laundry Lessons for Data: Use Braze's Merge Duplicates Feature for Effortless Hygiene!
Learn how Braze's Merge Duplicates feature streamlines data hygiene, allowing effortless on-the-fly cleanup of user profiles.
Jasper Hortillano
Jan 10, 20243 min read
108

Exploring Braze's Recent Advancements: Data Enhancement Strategies and New Marketer Tools
A quick summary of the key new features and enhancements in the Nov 2023 release. This includes both data and feature related insights.
Stanton Willins
Dec 6, 20232 min read
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