As we approach the end of the year, we want to take a moment to look back, remember, and celebrate all the awesome things that happened in 2024. Making the leap to go all-in on Braze was a big one and thanks to the experience, dedication, and high standards of our team we were able to pivot with confidence. Here are some highlights from this year – we're excited to bring you along for the ride as we keep up the momentum into the new year.
Braze Focused
We started the year hot. We decided that after nearly two decades of working with pioneering customer engagement tools like Unica, Adobe, and Salesforce, we were going to refine our strategy and move forward as a Braze-only consultancy. Having been partners with Braze since 2021, we felt more than comfortable making this significant shift because we believe in their marketing vision, the technology they produce, and the people within the organization who we have the pleasure to interact with daily.
Once we separated from all the legacy vendors and noise, it allowed us to hone in on our target and focus our energy on becoming one of the go-to Braze consultancies in the marketplace!
You can see this reflected in our revamped website aimed to help users with all aspects of the Braze lifecycle:
Braze Onboarding Mastery
Having fully committed to Braze, we took our collective years of consulting experience to develop a best-in-class Braze onboarding Center of Excellence (COE). We established a library of assets that make the Braze onboarding feel buttery smooth, regardless if you’re starting from scratch or migrating from another tool. Furthermore, the Covalent team has been hard at work staying current with all the latest Braze features and capabilities.
To date, across the entire company from the C-suite down, the Covalent team averages three certifications and badges per person!
It’s been great working side-by-side with the Braze Partner Led Onboarding (PLO) team and Partner Enablement Managers (PEM) as we enable new Braze customers to flourish.
Quality Assurance at Scale
With all the new Braze work coming our way, we expanded our team and hired some additional full-time resources. To ensure the new team members were successful, we built an in-house custom onboarding practicum. This ensures that not only are all new resources Braze certified, but they also get to create campaigns defined from real-world, past client use cases. In the end, this allows Covalent to add new resources to our organization (and train them on our own dime!) without sacrificing the quality of our client deliverables - which can often be the case when a company adds too many resources too quickly.
Braze Thought Leaders
Having gained so much knowledge working with new customers, we started to share some of this with the greater Braze community. As a complement to our existing Brazed and Confused blog, we began creating small Braze video tutorials called Braze Bites. Here, we cover a wide range of topics from Liquid coding, to leveraging the latest AI features in Braze, to understanding how CDPs work with Braze.
We could go on to talk about our participation in events out in the wild like Leadership IL, Braze’s Forge 2024, Grow with Braze (Chicago), Email Sender & Provider Coalition, etc. but we need to stop somewhere 😊. Maybe we’ll run into each other at one next year and we can chat more!
Just know we have many great things planned for 2025, so stay tuned to hear about them all!