Exploring Braze's Recent Advancements: Landing Pages, Smarter Journeys & More!

Braze is rolling out a few exciting new features designed to enhance engagement, optimize workflows, and give you (the practitioners) more control over your customer interactions. From creating seamless landing pages to streamlining campaign execution, these updates help you work smarter, personalize better, and drive stronger results.

Available Now!

Landing Pages

The highly anticipated Landing Pages feature has officially moved from Early Access (EA) to General Availability (GA)! With Braze’s drag-and-drop editor, anyone can now easily build landing pages that:

• Grow your subscriber list and boost conversions on sign-ups, surveys, and downloads.

• Collect valuable user insights—like location, job title, and language—to craft personalized messaging.

• Seamlessly capture consent for marketing communications and terms & conditions.

• Test and compare variations to drive better results.

  

  
  

Additionally, these enhanced Landing Page features are now available to all users:

• Dropdowns – Collect user data and save it to any attribute field in Braze. As a side benefit, it keeps your data clean with predefined dropdown options.

• Checkboxes – Capture Boolean values for easy consent and opt-in confirmation.

• Analytics – Track landing page performance with views, clicks, and form submission metrics.

Get a glimpse of the Braze Landing Pages in action, check out this Braze Bites tutorial.

Operational Optimization

Braze is making it easier than ever to optimize campaigns, troubleshoot issues, and enhance messaging efficiency. These updates give you more control, visibility, and flexibility—all within the platform:

• Quick Push in Canvas – Send push notifications faster with a unified composition experience across all push platforms and devices. Whether for campaigns or Canvas, deliver breaking news or timely updates seamlessly to all users, regardless of their device.

• Webhook & Connected Content Error Alerts – Stay ahead of potential issues with real-time notifications when errors occur in your webhook or Connected Content endpoints. Quickly identify and resolve problems by updating your notification preferences in your workspace settings.

• Volume Limit Notifications – Maintain full visibility into your sending behavior with email alerts when your Canvases or Campaigns hit their send limits. Avoid misconfigurations and ensure your audience targeting remains effective.

• Enhanced Segment Export Controls – Gain deeper insights and greater actionability over your segment exports. Manage or cancel ongoing exports, view key details, and troubleshoot directly within the platform for a smoother experience.

These updates are designed to give you more efficiency, control, and confidence in your customer engagement strategy. Whether you're optimizing workflows, personalizing journeys, or scaling your campaigns, leveraging the power of Braze can help you deliver impactful experiences.

Try out these features today and get ready for even more innovation coming your way! And if you hit any roadblocks, feel free to contact us at brazehelp@covalentmarketing.com to explore how these tools can elevate your marketing.