In 2024, Braze consistently pushed out updates, enhancements, and new features to ensure they are meeting the needs of their customers and driving innovation within the industry. To close out the year, here’s a quick rundown of the most recent updates to help you capitalize on what makes Braze best-in-class.
Available Now!
Adobe Currents Connector
The list of native integrations continues to grow! One of the most requested connections—Adobe—has been added. This no-code, real-time stream enables user and engagement data to flow seamlessly from Braze to Adobe CDP, empowering you to drive advanced BI and analytics use cases while ensuring data consistency across internal pipelines.
Multi-Language Composition - Custom Attributes
Easily reach global audiences in their native languages with support for up to 200 locales. By leveraging custom attributes in Multi-Language Composition, you can efficiently target translated messages to the right audience, saving time and resources. Set up your language locales with custom attributes in Multi-language composition to target translated messages to the audience you need more easily.
Email Link Templates Auto-Add Setting
Simplify email creation with the new auto-add link template setting. With a simple toggle, you can automatically include link templates in all your email links, eliminating the need to edit each message manually. Plan ahead and streamline your workflow effortlessly.
Copying Across Workspaces
Front-end users managing multiple Workspaces can now rejoice! The new “Copy to Workspace” tool lets you duplicate Campaigns, SMS, in-app messages, emails, email templates, and Content Blocks across Workspaces, reducing time to market and minimizing human error. While some minor validations may be required, this tool is a significant time-saver. Visit the Braze documentation for a detailed guide on using this feature.
Coming Soon!
Report Builder 2.0
Set to launch for general access in February 2025, the enhanced Report Builder offers a more visually appealing and in-depth reporting experience. Designed based on user feedback, this tool enables you to create detailed, shareable reports for any Campaign or Canvas with just a few clicks. Analyze engagement data, gain actionable insights, and make faster, data-driven decisions.
These updates cap off the avalanche of Braze enhancements in 2024. For a comprehensive overview of the key Braze advancements and a preview of what’s coming in 2025, explore our Braze updates library here.
Want to stay ahead with Braze’s latest features and keep one step ahead of your competition? Contact us at brazehelp@covalentmarketing.com to explore how these tools can elevate your marketing.