Each year Braze hosts their must-attend customer conference where marketers and their tech partners come together to learn and network, ideally setting you up for long-term success. Our team attended again this year as a sponsor, and the energy from Forge 2024 is still buzzing at Covalent Marketing! We had an incredible time (Vegas, baby!), connecting with industry leaders, learning about the latest advancements in customer engagement, and sharing our own expertise.
There was so much to experience, and for those who couldn't attend, here’s what we think were some of the key highlights:
A Venue Built for Connection
The Virgin Hotel provided the perfect backdrop for Forge 2024. The layout was intuitive and spacious, allowing for seamless navigation between sessions, Alloy Alley, and networking areas. Despite the impressive attendance of over 1,000 participants, the atmosphere felt relaxed and conducive to meaningful interactions.
Networking that Matters
One of our primary goals at Forge was to connect with customers, partners, and the Braze team. We were thrilled with the open and engaging conversations we had throughout the event. Discussions ranged from specific martech challenges to broader industry trends, fostering a sense of community and shared learning. The Braze Forge mobile app also proved invaluable for networking, facilitating connections, and social interaction beyond in-person encounters.
Braindates: A Hidden Gem
A standout feature of Forge 2024 was the introduction of Braindates. This innovative format provided a dedicated space for small group and one-on-one discussions with peers, allowing for deeper dives into specific topics and challenges. Based on the overwhelmingly positive feedback, we hope to see Braindates return next year!
Leveling Up with Braze Certifications
Forge is known for providing a fantastic opportunity to enhance skills and knowledge through complimentary Braze prep courses and certification testing. Attendees proudly displayed their new badges, showcasing their commitment to mastering the platform. For those still looking to expand their expertise, the "forgevegas24" discount code offers continued access to certification resources until October 6th, 2024.
Covalent Marketing and Census: Vegas Strip Food Tour
We were delighted to co-sponsor a Vegas Strip Food Tour with a fellow Alloy Partner, Census, offering attendees a chance to explore the city's culinary scene. Our group enjoyed a memorable experience with delicious stops at Javier's (amazing Mexican food!), Julian Serrano Tapas (authentic Spanish cuisine with standout paella and sangria), and Maestro's Ocean Club (featuring their famous Warm Butter Cake). It was an incredible opportunity to connect with fellow attendees in a relaxed setting outside the conference venue.
Looking Ahead to Forge 2025
We’re home from Las Vegas and Forge 2024 has come to a close, but the connections and insights gained will continue to shape our work at Covalent Marketing. We're excited to apply these learnings to enhance our services and solutions, driving even greater customer engagement for our clients. With the announcement that Forge 2025 will return to the Virgin Hotel in Las Vegas, we're already looking forward to seeing you at next year's event!
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