Exploring Braze's Recent Advancements: Streamlining your Marketing Efforts

At Braze, innovation is an endless journey. They're always pushing the boundaries to make their platform more powerful and user-friendly. To keep you from feeling "Brazed and Confused," here's a rundown of some of the latest new features that were previously only Early Access (EA), but are now available and rolling out for General Availability (GA).

Increased Efficiency

Updated Currents Test Connector Limits

Braze has made it easier to test and export data to your preferred destinations with improved limits for Currents Test Connectors. Now, the reset period is every 7 days instead of 30, allowing for more frequent and efficient data exports. You're limited to 10,000 events per 7-day period, meaning you can export more without needing to buy additional capacity. Perfect for those who love to tinker and optimize!

One-Click Custom Data Export

Need to export your custom attributes and events quickly? The new Custom Data Export feature allows for One-Click CSV downloads and API endpoints, making data cleanup a breeze. You can easily export all your custom attributes and events, enhancing your overall efficiency.

Feature Flag Membership Filter

Getting user feedback on new features before a full rollout just got simpler. The new Feature Flag Membership Filter allows you to retarget customers based on whether they have a specific Feature Flag enabled. For example, enable a Feature Flag for a small percentage of users, then send a feedback survey only to this test group. This feature is great for testing before a global launch, ensuring that any new experience is polished and well-received.

Improved User Experience

Canvas Fullscreen

Navigating large and sophisticated Canvases has never been easier with the new Canvas Fullscreen mode. Get a comprehensive view of your entire Canvas on a single screen, eliminating the need for the left-side navigation pane. It's a small change that makes a big difference in usability!

Liquid Composition Updates

Writing Liquid just got easier! With the new updates, the Liquid Composition feature now includes autocomplete and syntax highlighting. Different colors and styles distinguish Liquid tags, outputs, variables, and comments, streamlining the writing process. This feature is rolling out across the Email and Webhook composers, followed by the push notification channel.

Empowering Marketers with Data

Flexible Segmentation

With Cloud Data Ingestion (CDI) Segments, marketers can seamlessly pull data from various Cloud Data Warehouses like Big Query, Databricks, Redshift, and Snowflake through CDI, allowing for the creation of precise audience segments within Braze. This not only enhances flexibility but also minimizes dependence on technical teams. Utilizing the Segment extension functionality, data from the CDI-connected cloud warehouse can be synced with user profiles and catalogs regularly, though only data within the same warehouse can be joined.

SQL Queries Simplified

AI Query Builder simplifies the complex process of generating SQL queries, making it accessible for anyone to gain deep insights and drive impactful changes. With prebuilt SQL Query templates and capabilities for analyzing data in the Snowflake backend, this tool is invaluable. Furthermore, the AI SQL Segments feature empowers non-technical marketers to create advanced, granular segments using generative tools, enabling them to find meaningful data without the need for in-depth SQL knowledge. Whether you're entering prompts to generate SQL statements or exploring prebuilt queries, these tools make sophisticated data segmentation and analysis more accessible than ever.

Braze continues to innovate, making it easier for marketers and data managers to get the most out of their campaigns. Stay tuned for more updates and keep pushing the boundaries of what's possible with your marketing efforts! If you want to learn more about anything Braze related feel free to drop us a note.